Description

Brazil’s digital transformation has been greatly accelerated by the COVID-19 pandemic, resulting in several types of solutions being launched into the food delivery market. The increasing use of smartphones and new technologies across various regions of the country, including small cities with few resources, has made food delivery services a routine element of the Brazilian lifestyle.

The food delivery market has existed in Brazil since 2007; however, a significant evolution started in 2012 with the launch of the first delivery app developed by iFood. In about 2014, iFood's main competitors began to launch their app solutions. Currently, the market is at a stage where the main players are becoming super apps, which means that in addition to food delivery, the platforms offer various services to consumers, such as drugstore product delivery, and have become a new sort of marketplace. Smaller players in this market are following very different strategies. Some are focusing on a specific food delivery niche, while others are launching solutions for regions where the big players are not yet operating, often following franchise or license business models in which each franchisee is referred to as a city manager and is responsible for developing the region and attracting new restaurants.

In a field of more than 30 participants, Frost & Sullivan independently plotted the top 8 companies in this Frost Radar™ analysis: iFood, Rappi, Uber Eats, James Delivery, 99 Food, Apptite, Aiqfome, and Delivery Much. These companies are at the forefront of innovation and redefining growth in this highly fragmented market.

The Frost Radar™ reveals the market positioning of companies using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and market positioning. We discuss strategic market imperatives and the competitive environment that vendors operate in as well as make recommendations for each provider to consider to spur growth.

Author: Guira Barretto