Frost & Sullivan 2011 India CXOs' Choice Program: Brand Preferences for Mobile and Entertainment Devices

Frost & Sullivan 2011 India CXOs' Choice Program: Brand Preferences for Mobile and Entertainment Devices

Top Picks Revealed in Seven Product and Service Categories

RELEASE DATE
02-Nov-2011
REGION
Asia Pacific
Research Code: P55A-01-00-00-00
SKU: TE03485-AP-MR_15115

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$10,000.00

$7,500.00 save 25 %

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Description

This study primarily examines brands owned or used by Indian CXOs' in seven entertainment and mobile device categories. These include laptop/notebook Computers, smartphones, standard feature mobile phones, television Sets, direct-to-home (DTH) television service providers, home music systems, and mobile phone service providers. It also examines top-three perceived brand names in above product/service categories. The study also probes satisfaction, recommendation and re-purchase behaviour of CXOs for their owned/used brands in above product/service categories. This study analyses correlation between different product/service attributes and overall satisfaction for all seven categories.

Table of Contents

Brand Ratings Revealed in Seven Product and Service Categories

  • CXOs' Choice Program (India) 2011
Related Research
This study primarily examines brands owned or used by Indian CXOs' in seven entertainment and mobile device categories. These include laptop/notebook Computers, smartphones, standard feature mobile phones, television Sets, direct-to-home (DTH) television service providers, home music systems, and mobile phone service providers. It also examines top-three perceived brand names in above product/service categories. The study also probes satisfaction, recommendation and re-purchase behaviour of CXOs for their owned/used brands in above product/service categories. This study analyses correlation between different product/service attributes and overall satisfaction for all seven categories.
More Information
No Index Yes
Podcast No
Author Dipjoy Sen Roy
Industries Telecom
WIP Number P55A-01-00-00-00
Is Prebook No