Furniture and Woodworking Adhesives - End-user Survey

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The focus of this research was to study adhesive end-users in the woodworking and furniture industry in western Europe and achieve the following: Understand the purchasing patterns of furniture manufacturers and evaluate the factors that are important in purchasing adhesives as well as identify the importance of different decision makers in the purchasing process. Evaluate and position adhesive manufacturers based on different variables from an end-user perspective. Identify best practices for success of competitors currently selling into this business.

Table of Contents

Furniture and Woodworking Adhesives - End-user Survey, Executive SummaryIntroductionObjectivesMethodologyThe European Furniture and Woodworking Adhesive MarketCustomer NeedsSummary of FindingsPerformance of Leading Adhesive SuppliersSummary of FindingsConclusionsConclusionsFurniture and Woodworking Adhesives - End-user Survey, End-user Study for European Furniture and Woodworking AdhesivesThe European Furniture and Woodworking Adhesive MarketMarket Definitions and OverviewTotal RevenuesCompetitive StructureResearch ObjectivesObjectivesSamplingMethodology and Data CollectionIntroductionPurchasing ProcessPurchasing NeedsEnd-user Perceptions of Adhesive SuppliersFurniture and Woodworking Adhesives - End-user Survey, Purchasing ProcessPurchasing ProcessOverviewDrivers of PurchasingRestraints of PurchasingAnalysis of Supplier VisitsAnalysis of Supplier LoyaltyReview of SuppliersFurniture and Woodworking Adhesives - End-user Survey, Purchasing NeedsCurrent NeedsIntroductionOverallsProduct FeaturesPricing IssuesProduct PerformanceCustomer ServiceDelivery and LogisticsAnalysis by Consumption LevelAnalysis by Company SizeAnalysis by Furniture TypeAnalysis by Geographic RegionAnalysis by Key Decision MakerUnmet NeedsUnmet NeedsFuture NeedsFuture NeedsFurniture and Woodworking Adhesives - End-user Survey, End-user Perception of Adhesive SuppliersIntroductionIntroductionProduct FeaturesStrengths and WeaknessesComparison with Purchasing NeedsAnalysis by Key Market IndicesPricing AttributesStrengths and WeaknessesComparison with Purchasing NeedsAnalysis by Key Market IndicesProduct PerformanceStrengths and WeaknessesComparison with Purchasing NeedsAnalysis by Key Market IndicesCustomer Service and SupportStrengths and WeaknessesComparison with Purchasing NeedsAnalysis by Key Market IndicesDelivery and LogisticsStrengths and WeaknessesComparison with Purchasing NeedsAnalysis by Key Market IndicesFurniture and Woodworking Adhesives - End-user Survey, Performance of Leading Adhesive Companies in the European Furniture and Woodworking MarketsOverall AnalysisIntroductionBrand Awareness and Customer SatisfactionComparison of Customer NeedsComparison of Perceived StrengthsBostik FindleyCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesNational Starch & ChemicalCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesHenkel DorusCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesCasco Products (Akzo Nobel)Company ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesJowatCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesH B FullerCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesLaboratorios RaytCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesKleiberitCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesCollanoCompany ProfileCustomers' ProfilesCustomer SatisfactionStrength and WeaknessesMarket Engineering Awards for the Furniture and Woodworking Adhesives IndustryMarket Engineering Awards for the Furniture and Woodworking Adhesives IndustryFrost & Sullivan's 2001 Market Engineering AwardsBest Brand Awareness Development Strategy: Bostik FindleyCustomer Service Leadership: National Starch & ChemicalBest Product Line Strategy: JowatBest Global Marketing Strategy: H B FullerHighest Customer Satisfaction: CollanoSales Strategy Leadership: Casco ProductsFurniture and Woodworking Adhesives - End-user Survey, Database of Key SuppliersDatabase of Key Industry ParticipantsAdhesive ManufacturersDistributorsIndustry OrganisationsFurniture and Woodworking Adhesives - End-user Survey, AppendixExchange Rates and AbbreviationsExchange RatesList of Abbreviations




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