Future of Car Retailing in Europe and Benchmarking of OEM Strategies

Future of Car Retailing in Europe and Benchmarking of OEM Strategies

In-store Digitalization and Online Integration to Improve Sales for Dealerships

RELEASE DATE
11-Nov-2016
REGION
Europe
Research Code: MC84-01-00-00-00
SKU: AU01421-EU-MR_19260

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$4,950.00

$3,712.50 save 25 %

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Description

Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that European original equipment manufacturers (OEMs) are using to pioneer the digitization of automotive retailing. Strategies include launching digital showroom concepts, which are accessible on technology platforms including computers, tablets, and cell phones and revamping existing showrooms for retail and aftersales segments.

Table of Contents

Executive Summary—Snapshot of Automotive Retailing

Executive Summary—Customer Experience Across Touch Points

Executive Summary—Automotive Dealership Segmentation

Executive Summary—Automotive Digital Retail Formats

Beyond Digital Marketing to Digital Retailing

Digitization Transforming Car Retailing KPIs

Rockar Hyundai

Executive Summary—Components of Digital Showrooms

Key Findings and Future Outlook

Research Scope

Research Aims and Objectives

Key Questions this Study will Answer

Research Methodology

Automotive Dealership Segmentation

Automotive Dealership Segmentation and Technology Terminology

Toyota Motor Europe

Toyota Europe Retail Initiatives—Highlights

Hyundai Motor Europe

Hyundai Motor Europe—Highlights

Volkswagen Group Europe

Volkswagen Group Europe Retail Initiatives—Highlights

Ford Motor Europe

Ford Retail Initiatives—Highlights

General Motors Europe

General Motors Europe—Highlights

Groupe PSA’s Europe Retail Push to Pass

Groupe PSA Europe—Highlights

Benchmarking Digital Retail Strategies of OEMs

Digital Footprint

Key Takeaway OEM Retail Strategies

Pendragon

Emil Frey

Sytner (Penske)

Key Takeaway Dealer Retail Strategies

CarSpring—The 100% Online Used Car Marketplace

Cargiant—The Online and Offline Connect

carwow—Aggregator Beyond Compare

Key Takeaway Online Aggregators Retail Strategies

Key Conclusions

Key Findings and Future Outlook

The Last Word—3 Big Predictions

Top 5 Growth Opportunities

Legal Disclaimer

Market Engineering Methodology

Abbreviations and Acronyms Used

Related Research
Car manufacturers have been struggling to survive not only due to their competence gaps in envisioning the retailing future, but also because of their weaknesses in identifying the recovery actions needed to bounce back to profitability when it comes to retailing. This study discusses in detail about the different retail store mix strategies that European original equipment manufacturers (OEMs) are using to pioneer the digitization of automotive retailing. Strategies include launching digital showroom concepts, which are accessible on technology platforms including computers, tablets, and cell phones and revamping existing showrooms for retail and aftersales segments.
More Information
No Index No
Podcast No
Author Isaac Abraham
Industries Automotive
WIP Number MC84-01-00-00-00
Is Prebook No