Car manufacturers are bracing themselves for the inevitable threat presented by car sharing schemes by transforming themselves into service providers offering integrated mobility solutions. Major car companies like BMW and Mercedes are unveiling integrated mobility-on-demand solutions. Daimler through its car2gosubsidiary today operates car sharing fleets in 26 cities using its Smart Cars. It plans to add between 5 and 10 new cities in the next 12 months and boost its membership to 1 million members.