Global Airline Digital Transformation Programmes, 2017

Airline Requirements Driving Project Design and Implementation in Business Intelligence, Digital Marketing and Core IT Systems

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There is an evident increase in the level of sophistication and acceleration in the pace of implementation of digital transformation programs in the airline industry. A growing number of airlines are investing in modern IT systems and partnering with global technology integrators and niche solution suppliers. It is estimated that the incremental value of a digital transformation program could reach up to $5-$10 per passenger annually, mainly generated from improved productivity, cost savings, and new ancillary revenue streams. This wide-reaching digital transformation is mainly driven by airline corporate strategy departments, with business requirements and IT projects now aligned to incorporate strategic objec

Table of Contents

Global Airline Digital Transformation Programmes, 2017Executive SummaryExecutive Summary—Key Findings The Digital Transformation ProgramDigital Transformation Driven by Digitization, Connectivity, and Big Data ApplicationsAirline Digital Transformation Requirements Driven by Corporate Strategic Objectives and Supported by the IT FunctionAirline Digital Transformation Program Divided into Five Key WorkstreamsAirlines Linking Digital Transformation Workstreams and Related IT Projects to Strategic Objectives and KPIsBusiness Intelligence WorkstreamBusiness Intelligence Leveraging Data to Fuel Business GrowthAirline Data Sourced from Different Business Functions Categorized by Type and their Business Value MeasuredAirline Business Intelligence Blueprint Designed to Enable Real-time Reports for Different UsersSpecific Requirements of Airlines from their BI Technology PartnersDigital Marketing WorkstreamMarket Trends that Necessitate a Digital Marketing StrategyDigital Passenger Journey Mirrors the Physical JourneyDigital Marketing Most Visible of DT WorkstreamsAirlines Assessing TCO and Prefer Platforms Over SolutionsDevelopment of Essential Digital Marketing Capabilities Required by Airlines to Grow and SucceedFocus Areas and Projects Making up the Digital Marketing WorkstreamDigital Marketing Competitive Landscape Fragmented, with Vendors Competing Across Industry VerticalsKey Digital Marketing Projects—Passenger SegmentationKey Digital Marketing Projects—Passenger Segmentation (continued)Key Digital Marketing Projects—DistributionKey Digital Marketing Projects—Distribution (continued)Key Digital Marketing Projects—Distribution (continued)Key Digital Marketing Projects—Distribution (continued)Airline Distribution Market Ready for DisruptionKey Digital Marketing Projects—Call Centre AutomationKey Digital Marketing Projects—Call Centre Automation (continued)Case Study—Call Centre VirtualizationKey Digital Marketing Projects—Loyalty ProgramsKey Digital Marketing Projects—Loyalty Programs (continued)Key Digital Marketing Projects—Loyalty Programs (continued)Key Digital Marketing Projects—Loyalty Programs (continued)Core Airline ServicesCore Systems Assume the Largest Share of Airline IT Budgets Architecture of Core Airline Systems and Need for Efficient Integration Driving IT Vendor CollaborationCompetitive Landscape in Core Airline Systems Crowded, but Dominated by Few Global ContendersPassenger Service System (PSS)—Backbone of Core Airline SystemsPSS Implementation Impacting 5 Key Airline DomainsPSS Implementation the Most Costly and Long-term IT ProjectCore Airline Services Projects—Flight OperationsCore Airline Services Projects—Flight Operations (continued)Core Airline Services Projects—Pricing ManagementCore Airline Services Projects—Cargo ManagementCore Airline Services Projects—Cargo Management (continued)Core Airline Services Projects—Baggage ManagementCore Airline Services Projects—MRO 4.0Core Airline Services Projects—MRO Flight Data ManagementCore Airline Services Projects—MRO Management Core Airline Services Projects—MRO Management (continued)Growth Opportunities and Call to ActionTransformation in the Aviation Industry Ecosystem—2016Emergence and Growth of Innovation LabsGrowth Opportunity 1—Disruption ManagementGrowth Opportunity 2—Blockchain TechnologyGrowth Opportunity 3—Multi-Model SearchConclusionsAirlines—Changing their Technology Vision Setting and Procurement ProcessesThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMajor Airline Digital Transformation ProjectsMajor Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Airline Digital Transformation Projects (Continued)Major Industry PartnershipsEmergence and Growth of Innovation LabsEmergence and Growth of Innovation Labs (continued)Emergence and Growth of Innovation Labs (continued)Emergence and Growth of Technology AcceleratorsEmergence and Growth of Technology Accelerators (continued)Emergence and Growth of Technology Accelerators (continued)Emergence and Growth of Technology Accelerators (continued)The Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition—Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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