Global Analysis of the Smartphones Market

Who's Winning the Necessary Regional Battles?


Mobile and wireless is one of the fastest growing industries today and is expected to continue to be the technology catalyst in the coming years as well. At the center of this booming growth are smartphones. This study discusses the major market dynamics and technology trends that are shaping the smartphone industry, while also driving growth. The research provides total market drivers and restraints, strategic recommendations for vendors, market forecasts, and competitive analyses for manufacturers and operating systems. The total market is also segmented, and analysis is provided by region, including: Africa/Middle East, Asia-Pacific, Europe, Latin America, and North America.

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Mobile and wireless is one of the fastest growing industries today and is expected to continue to be the technology catalyst in the coming years as well. At the center of this booming growth are smartphones. This study discusses the major market dynamics and technology trends that are shaping the smartphone industry, while also driving growth. The research provides total market drivers and restraints, strategic recommendations for vendors, market forecasts, and competitive analyses for manufacturers and operating systems. The total market is also segmented, and analysis is provided by region, including: Africa/Middle East, Asia-Pacific, Europe, Latin America, and North America.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—Key Questions This Study Will AnswerMarket Overview—Definitions and Market SegmentationMarket Overview—Definitions and Market Segmentation (continued)Research Overview External Challenges: Drivers and Restraints—Total Smartphones Market Drivers and RestraintsForecast and Trends—Total Smartphones Market Forecast AssumptionsTotal Smartphones Market—Unit Shipment and Revenue ForecastUnit Shipment and Revenue Forecast DiscussionTotal Smartphones Market—Pricing Trends and ForecastPricing Trends and Forecast DiscussionTotal Smartphones Market—Percent Unit Breakdown by RegionCompetitive EnvironmentTotal Smartphones Market—Unit Shipment Forecast by OEMTotal Smartphones Market—Percent Unit Shipment Forecast by OEMTotal Smartphones Market—Percent Unit Breakdown by OEMTotal Smartphones Market—Unit Shipment Forecast by OSTotal Smartphones Market—Percent Unit Shipment Forecast by OSTotal Smartphones Market—Percent Unit Breakdown by OSMega Trends and Industry Convergence ImplicationsMega Trend Impact on the Smartphone IndustryThe Next Major Technology Cycle—The Mobile InternetA Shift from Feature Phones to SmartphonesThe Next Generation of Mobile Digital Commerce—HTML5 Application StorefrontsAfrica/The Middle East BreakdownAfrica/The Middle East Market—Unit Shipment and Revenue ForecastAfrica/The Middle East Market—Pricing Trends and ForecastUnit Shipment, Revenue, Pricing Forecast DiscussionAfrica/The Middle East Market—Percent Unit Shipment Forecast by OEMAfrica/The Middle East Market—Percent Unit Breakdown by OEMAfrica/The Middle East Market—Percent Unit Shipment Forecast by OSAfrica/The Middle East Market—Percent Unit Breakdown by OSAsia-Pacific BreakdownAsia-Pacific Market—Unit Shipment and Revenue ForecastAsia-Pacific Market—Pricing Trends and ForecastUnit Shipment and Revenue Forecast DiscussionAsia-Pacific Market—Percent Unit Shipment Forecast by OEMAsia-Pacific Market—Percent Unit Breakdown by OEMAsia-Pacific Market—Percent Unit Shipment Forecast by OSAsia-Pacific Market—Percent Unit Breakdown by OSEurope BreakdownEurope Market—Unit Shipment and Revenue ForecastEurope Market—Pricing Trends and ForecastUnit Shipment and Revenue Forecast DiscussionEurope Market—Percent Unit Shipment Forecast by OEMEurope Market—Percent Unit Breakdown by OEMEurope Market—Percent Unit Shipment Forecast by OSEurope Market—Percent Unit Breakdown by OSLatin America BreakdownLatin America Market—Unit Shipment and Revenue ForecastLatin America Market—Pricing Trends and ForecastUnit Shipment and Revenue Forecast DiscussionLatin America Market—Percent Unit Shipment Forecast by OEMLatin America Market—Percent Unit Breakdown by OEMLatin America Market—Percent Unit Shipment Forecast by OSLatin America Market—Percent Unit Breakdown by OSNorth America BreakdownNorth America Market—Unit Shipment and Revenue ForecastNorth America Market—Pricing Trends and ForecastUnit Shipment and Revenue Forecast DiscussionNorth America Market—Percent Unit Shipment Forecast by OEMNorth America Market—Percent Unit Breakdown by OEMNorth America Market—Percent Unit Shipment Forecast by OSNorth America Market—Percent Unit Breakdown by OSThe Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyAdditional Sources of Information on Mobile & Wireless CommunicationsAdditional Sources of Information on Mobile & Wireless Communications (continued)




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