Global Autonomous Driving Market Outlook, 2017

The Market is Expected to be Worth $83 Billion by 2025, With the Highest Investment Opportunities in Artificial Intelligence and Vision Sensors

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With the autonomous vehicle industry racing from zero to warp speed, every aspect of the driving world is set for innovation and transformation. Automakers face the inevitable shift from today's brand loyalty into more functional and lifestyle models tomorrow, where consumers employ automobiles-as-a-service, thus, giving rise to alternative business opportunities within the automotive industry. Moreover, a competitive value and differentiation will evolve from driver-centric features and existing cabin designs to new and innovative spatial considerations and user experiences.
Growing consumer preference for convenient technologies is likely to result in doubling the take rate of level 2 automated driving enabled vehicles in 2016. In 2017 significant investments are likely by Original Equipment Manufacturers (OEMs) in areas of artificial intelligence and cognitive cloud computing solutions that can enable them achieve level 4/5 autonomous driving in the next 5 years. Retrofitted automated driving solutions and AD deployment in shared mobility (taxi) platforms are expected to grow phenomenally. Perception improvement sensors such as mechanical LiDARs are expected to penetrate at a strong pace into autonomous test programs in 2017 as the progress of solid-state LiDAR diminishes.
A few key questions this study intends to answer are as below.
1.     What are the top trends that will drive the automated driving market in 2017? What impact will these trends have on the market?
2.     What are the key developments in the automated driving market to watch out for in 2017? What are the companies to watch in 2017?
3.     What was the size of the total automated driving market in 2016; how is it expected to grow in 2017 and by 2025?
4.     What is the impact of regulatory and macroeconomic trends on market growth?
5.     What are the opportunities available for automated driving vendors (OEMs, disruptors, suppliers, and startups) in 2017?
The ‘perfect’ sensor suite for highly automated driving, requirement of accurate high definition mapping of the globe, hostile legislation in most parts of the world for AD, and inadequate infrastructure growth are some of the important areas that need to be addressed for a smooth transition toward full autonomy in the global automotive industry.
The journey from merely human-operated cars to completely autonomous ones is not a sudden leap, but is a gradual progression. Pioneering semi-automated vehicles is an important milestone toward achieving level 5 automated vehicles. Start-ups and technology leaders are driving fast-tracked innovation in automated vehicle technologies, thereby forcing OEMs, technology providers, and disruptors to partner, acquire, or upgrade Research and Development (R&D) to contend.

Table of Contents

1. Executive Summary
2016 Key Highlights
Potentially Disruptive Business Models Cited by Global Survey of CEOs
2016–2017 Senior Management Top-of-Mind Issues
Autonomous Driving Market—Major OEM Outlook: Global
Noteworthy Start-ups in the Automated Vehicle Ecosystem
Introduction of Level 3 Automated Vehicles
Fastest Growing Vision Technologies Enabling Automated Driving
Sensor Fusion—Critical Step Toward Higher Levels of Automation
Retrofitted AD Solutions
Future Scenarios for Autonomous Driving Deployment
2017 Top 5 Predictions
2. Research Scope and Segmentation
Research Scope
Vehicle Segmentation
Society of Automotive Engineers (SAE) Definitions and OEM Positioning
3. Trends Shaping the Global Autonomous Vehicle Market in 2017
Top 8 Transformational Shifts Shaping the Future of Autonomous Driving
Shift 1—Rise of Virtual Assistance
Shift 2—Multi-modal Mobility
Shift 3—Connected Living
Shift 4—New Electric Architectures
Shift 5—Open Source OS
4. Autonomous Major Market and Technology Trends—2017
Top Trends Driving the Autonomous Driving Market—2017
5. Key Market Trends
Emergence of Automated Driving Connected Taxis
Automated Taxis—Major Market Disruptors
Major Technology Partnerships, Investments and Acquisitions
Case Study—Ford Motor Co.
Rise of Cognitive Mobility
Case Study—Self Driving Olli Enabled by IBM Watson IoT
6. Key Technology Trends
Artificial Intelligence—Self-learning in Cars
Case Study—Deep Neural Network: Intellectual Property (DNN-IP)
High Definition Mapping for Automated Cars
Case Study—HERE’s HD Live Map (HERE WeGo)
Other Emerging Participants in Mapping
Super Computers—GPU-based Deep Learning
Case Study—NVIDIA Drive PX2: World’s First Supercomputer for AD
7. Autonomous Vehicle—Timeline and Major OEM Activities
Major OEM Strategy for Stepwise Introduction of Autonomous Driving
Positioning of Select OEMs Within Automated Driving
Region-wise Adoption of Autonomous Driving Technologies Till 2025
Global Level Adoption of Semi and Highly Automated Vehicles
Region-wise Year on Year Progression of Automated Driving
8. Key Start-ups to Watch Out For
Case Study—nuTonomy
Case Study—Oxbotica
Case Study—Oryx Vision
PolySync Technologies
2017 Start-ups Disrupting the Autonomous Driving Market
9. Regional Market Trends and Analysis—2016
European Autonomous Driving Market—Overview
North American Autonomous Driving Market—Overview
Japanese Autonomous Driving Market—Overview
10.
11. Opportunity Analysis
Transformation in Autonomous Driving Ecosystem—2017
Growth Opportunity—Investments and Partnerships from OEMs/TSPs
Strategic Imperatives for Success and Growth
12. Key Conclusions and Big Predictions for 2017
The Last Word—Three Big Predictions
Legal Disclaimer
13. Appendix
Abbreviations and Acronyms Used
14. The Frost & Sullivan Story


List of Figures & Charts

1. Autonomous Driving Market: Major OEM Outlook, Global, 2016–2017
2. Autonomous Driving Market: Level 3 Automated Driving, Global, 2016
3. Autonomous Driving Market: Vision Technologies, Global, 2016–2017
4. Autonomous Driving Market: Sensor Suite Future Outlook, Global, 2016–2020
5. Autonomous Driving Market: Retro Fitment of Ad Solutions, Global, 2016
6. Autonomous Driving Market: Definitions for Levels of Automation, Global, 2016–2030
7. Autonomous Driving Market: Rise of Virtual Assistance, Global, 2016–2017
8. Autonomous Driving Market: Multi-modal Mobility, Global, 2016–2017
9. Autonomous Driving Market: Connected Living, Global, 2016–2017
10. Autonomous Driving Market: New Electric Architectures, Global, 2016–2017
11. Autonomous Driving Market: Open Source OS, Global, 2016–2017
12. Autonomous Driving Market: Automated Taxis, Global, 2016–2025
13. Autonomous Driving Market: Automated Taxis- Major Start Ups, Global, 2016–2025
14. Autonomous Driving Market: Ford’s Collaboration Strategy, Global, 2016
15. Autonomous Driving Market: Cognitive Cloud Computing, Global, 2016–2025
16. Autonomous Driving Market: Case Study—IBM Watson Enabled Olli, Global, 2016
17. Autonomous Driving Market: AI for Automated Driving, Global, 2016–2025
18. Autonomous Driving Market: Deep Neural Network for AD, Global, 2016–2025
19. Autonomous Driving Market: Highly Automated Driving Maps, Global, 2016–2025
20. Autonomous Driving Market: HERE HD Maps, Global, 2016–2025
21. Autonomous Driving Market: Highly Automated Driving Maps of Major Participants, Global, 2016–2025
22. Autonomous Driving Market: Super Computers, Global, 2015–2025
23. Autonomous Driving Market: Super Computers, NVIDIA PX2, Global, 2016–2025
24. Autonomous Driving Market: OEM Competitive Positioning, Global, 2016–2025
25. Autonomous Driving Market: Automated Taxis—nuTonomy, Singapore, 2016–2020
26. Autonomous Driving Market: Oxbotica Startup, Global, 2016–2025
27. Autonomous Driving Market: New Generation of Depth Sensors, Global, 2016–2025
28. Autonomous Driving Market: Open Source Kits for AD, Global, 2016–2025
29. Autonomous Driving Market: Disruptive Start-ups, Global, 2017
30. Autonomous Driving Market: Overview, Europe, 2016–2025
31. Autonomous Driving Market: Overview, North America, 2016–2025
32. Autonomous Driving Market: Overview, Japan, 2016–2025


1. Autonomous Driving Market: Potentially Disruptive Business Models, Global, 2016–2017
2. Autonomous Driving Market: Senior Management Top-of-Mind Issues, Global, 2016–2017
3. Autonomous Driving Market: Future Scenarios of AD Solutions, Global, 2016
4. Autonomous Driving Market: Top Trends, Global, 2017
5. Labor Cost as Percent of Total Operating Costs, Global, 2017
6. Autonomous Driving Market: Major Collaborations-Timeline, Global, 2014–2017 YTD
7. Autonomous Driving Market: Major OEMs Strategy with AD, Global, 2016–2025 and Beyond
8. Autonomous Driving Market: Region-wise Adoption of AD Technology, Global, 2017 and 2025
9. Autonomous Driving Market: Expected YoY Global Adoption Rate of Levels of Automation, Global, 2017–2025
10. Autonomous Driving Market: Region-wise YoY Progression, Global, 2017–2025



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