Global Customer Analytics Markets, Forecast to 2020

Global Customer Analytics Markets, Forecast to 2020

Predictive Customer Analytics to take Customer Intelligence to Whole New Level, Emerges as Cornerstone of Enterprise Profitability and Productivity

RELEASE DATE
23-Feb-2016
REGION
Global
Research Code: P8EE-01-00-00-00
SKU: IT02933-GL-MR_16794
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$3,000.00
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Description

In today’s fast changing environment, an organization’s competitive advantage lies in its ability to readily leverage both its internal and external data to produce value for its customer. The primary objective of most organizations is to be profitable and sustainable, and the key to achieving this is the maximizing and enhancing of its customer lifetime value via customer analytics. This deliverable explores the various dimensions of customer analytics and analyzes how it is used to maximize customer experience and with it, customer lifetime value. It also studies the customer experience analytics landscape, including the trends and drivers impacting the market, and the ecosystem of solution providers supplying various customer analytics solutions to the market.

Table of Contents

Key Findings

Executive Summary—CEO’s Perspective

Customer Analytics Definition

Dimensions of Customer Analytics

Customer Lifecycle

Need to Maximize Customer Lifecycle Value

Market Analysis

Trend Analysis

Market Dynamics—Drivers

Drivers Explained

Market Dynamics—Restraints

Restraints Explained

Vendors and Solutions

Vendors and Solutions (continued)

Customer Analytics Framework

Ecosystem—Customer Analytics Providers

Integrated CEM Vendors

Major Customer Analytics Providers—Salesforce.com

Major Customer Analytics Providers—SAP

Major Customer Analytics Providers—Oracle

Major Customer Analytics Providers—Microsoft

Niche Vendors—Text Analytics

Niche Vendors—Speech Analytics

Niche Vendors—Social Media Analytics

Niche Vendors—Web Analytics

Use Cases—Text Analytics

Use Cases—Speech Analytics

Use Cases—Social Media Analytics

Use Cases—Web Analytics

Conclusion

The Last Word—4 Big Predictions

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

In todays fast changing environment, an organizations competitive advantage lies in its ability to readily leverage both its internal and external data to produce value for its customer. The primary objective of most organizations is to be profitable and sustainable, and the key to achieving this is the maximizing and enhancing of its customer lifetime value via customer analytics. This deliverable explores the various dimensions of customer analytics and analyzes how it is used to maximize customer experience and with it, customer lifetime value. It also studies the customer experience analytics landscape, including the trends and drivers impacting the market, and the ecosystem of solution providers supplying various customer analytics solutions to the market.
More Information
No Index No
Podcast No
Industries Information Technology
WIP Number P8EE-01-00-00-00
Keyword 1 Global Customer Analytics
Keyword 2 Retail Analytics
Keyword 3 Text Analytics
Is Prebook No