Global Infotainment and Human Machine Interface (HMI) Strategy of Premium OEMs, 2016–2017

Biometrics Solutions and Virtual Assistant are the Primary Focal Points for Luxury OEMs as the Commercialization of Autonomous Cars Nears

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The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters, and connected navigation, to name a few. Although availability of advanced HMI solutions such as air gestures and Heads Up Display (HUDs) is restricted to luxury OEMs, mass-market OEMs are offering value-for-money solutions to entice customers. This study includes OEMs’ current infotainment; multimedia features, output, and input HMI are benchmarked across selected models in their range. The flagship from each OEM’s portfolio is analyzed

Table of Contents

Executive SummaryHMI Review of Luxury OEMs—Current HMI LandscapeBMW HMI Input/Output HighlightsMercedes-Benz HMI Input/Output HighlightsAudi HMI Input/Output HighlightsCadillac HMI Input/Output HighlightsGenesis HMI Input/Output HighlightsInfiniti HMI Input/Output HighlightsJLR HMI Input/Output HighlightsLexus HMI Input/Output HighlightsResearch ScopeResearch Scope and Objectives Key Questions this Study will AnswerResearch MethodologyMarket Trends and AnalysisMajor HMI Market TrendsHMI Trends—Voice and Driver Monitoring (Biometrics)HMI Related Trends—AR HUD and Networked DisplayFuturistic HMI—BMW Holo Active TouchDaimler’s Unified Digital PlatformNew EV OEMs’ HMI HighlightsBMW ProfileBMW Connected Services HighlightsBenchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—7 SeriesMercedes-Benz ProfileMercedes-Benz Connected Services HighlightsBenchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—S ClassAudi ProfileAudi Connected Services HighlightsAudi Current Connected Car and HMI Strategy Reasoning Benchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—Audi A3Cadillac ProfileGM Connected Services HighlightsCadillac Current Connected Car and HMI Strategy Reasoning Benchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—Cadillac CT6Genesis ProfileGenesis Connected Services HighlightsGenesis Connected Service and HMI PhilosophyBenchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Infotainment/Multimedia Features (continued)Champion Model Highlights—G90Infiniti ProfileInfiniti Connected Services HighlightsInfiniti Current Connected Car and HMI Strategy Reasoning Benchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—Q70 LJaguar Land Rover ProfileJLR Connected Services HighlightsJLR Current Connected Car and HMI Strategy Reasoning Benchmarking of Current Infotainment/Multimedia FeaturesBenchmarking of Current Input/Output HMI Systems FeaturesChampion Model Highlights—Jaguar XJLexus ProfileLexus Connected Services EnformLexus Current Connected Car and HMI Strategy ReasoningBenchmarking of Current Infotainment/Multimedia Features Benchmarking of Current Input/Output HMI Systems Features Champion Model Highlights—LX Growth Opportunities and Companies to ActionGrowth OpportunityStrategic Imperatives for Success and Growth5 Major Growth Opportunities in HMI and Infotainment StrategiesConclusionsConclusionsLegal DisclaimerAppendixMarket Engineering Methodology

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