Global Marketing Process Optimization Solution (MPOS) Market

The Increasing Focus on Agile Marketing to Boost Speed, Transparency, and Predictability Prompts Growth

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The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America, Latin America, Europe, the Middle East, and Africa, and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study also provides global and regional revenue forecasts, vertical analyses, and competitive landscape. It outlines distribution channels and market demand. The base year is 2014 and the study period extends from 2014 to 2020. The study also covers technology and general market trends along with predictions and recommendations for industry growth.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMPOS TerminologyMPOS—Core FunctionsMPOS—Functional WorkflowMPOS—DefinitionsMPOS—Definitions (continued)Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Regions Covered Market Overview—Definitions of VerticalsMarket Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total MPOS MarketDrivers—Impact and DurationDrivers ExplainedDrivers Explained (continued)Restraints—Impact and DurationRestraints ExplainedRestraints Explained (continued)Forecast and Trends—Total MPOS MarketForecast AssumptionsTotal MPOS Market—Revenue ForecastRevenue Forecast DiscussionRevenue Forecast Discussion (continued)Total MPOS Market—Percent Revenue Forecast by RegionTotal MPOS Market—Revenue Forecast by RegionRegional Revenue Forecast DiscussionPricing Analysis and Distribution Channels—Total MPOS MarketPricing AnalysisPricing Analysis (continued)Pricing Analysis DiscussionMarket Distribution ChannelsMarket Distribution Channels DiscussionVertical Analysis—Total MPOS MarketTotal MPOS Market—Percent Revenue by VerticalPercent Revenue Discussion by Key VerticalsPercent Revenue Discussion by Key Verticals (continued)Market Share and Competitive Analysis—Total MPOS MarketCompetitive Analysis—Market ShareCompetitive LandscapeCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)Competitive EnvironmentSWOT AnalysisNoteworthy M&AsNoteworthy M&As (continued)Vendor Product MappingVendor Product Mapping (continued)Vendor Product Mapping (continued)B2C Segment AnalysisB2C Segment—Key FindingsB2C Segment—Market Engineering MeasurementsB2C Segment—Revenue ForecastB2C Segment—Percent Revenue Forecast by Region Revenue Forecast DiscussionB2C Segment—Market ShareB2C Segment—Competitive EnvironmentB2B Segment AnalysisB2B Segment—Key FindingsB2B Segment—Market Engineering MeasurementsB2B Segment—Revenue ForecastB2B Segment—Percent Revenue Forecast by Region Revenue Forecast DiscussionB2B Segment—Market ShareB2B Segment—Competitive EnvironmentTechnology Trends—Total MPOS MarketTechnology TrendsTechnology Trends (continued)Most Common End-user Pain Points Hot Company WatchlistHot Company WatchlistBrandSystemsBrandSystems (continued)The Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of InformationPartial List of Companies InterviewedList of ExhibitsList of Exhibits (continued)





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