Global Marketing Process Optimization Solutions Market

Increased Need for Brand Visibility and Organized Marketing Processes Propel Growth

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Frost & Sullivan defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow, benchmarking, analyzing, and integrating social media. The main drivers include growing need to structure/optimize marketing in organizations; rising MPOS flexibility/scalability; and increasing company effort to achieve global brand unity. Included are growth by region forecasts, a demand analysis by industry vertical and key trends. An analysis of the competitive structure including vendors' market shares is performed, and key vendors are profiled. The base year is 2012 with forecasts through 2018.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewFrost & Sullivan Digital Media Value Chain CoverageMarket Overview—Definitions of MarketMarket Overview—Definitions of Market (continued)Market Overview—Definitions of Market (continued)Market Overview—Marketing Process WorkflowMarket Overview—Regions Covered Market Overview—Segmentation by RegionMarket Overview—Segmentation by Deployment OptionRegional Market Life Cycle Analysis Regional Market Life Cycle—DiscussionMarket Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—MPOS MarketDrivers and RestraintsDrivers and Restraints (continued)Drivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecasts and Trends—MPOS MarketMarket Engineering MeasurementsMarket Engineering Measurements (continued)Forecast AssumptionsMPOS Market—Unit Shipment ForecastMPOS Market—Revenue ForecastRevenue Forecast DiscussionMPOS Market—Percent Revenue Forecast by RegionMPOS Market—Revenue Forecast by RegionRevenue Forecast by Region DiscussionMPOS Market—Percent Revenue Forecast by Deployment OptionMPOS Market—Revenue Forecast by Deployment OptionRevenue Forecast by Deployment Option DiscussionMPOS Market—Percent of Revenue by End-user VerticalPercent of Revenue by End-user Vertical DiscussionMPOS Market—Pricing ForecastPricing MethodologyPricing Trends and Forecast DiscussionIndustry Trends and Implications—MPOS MarketIndustry Trend Impact on the MPOS MarketIndustry Trend Impact on the MPOS Market (continued)Industry Trend Impact on the MPOS Market (continued)Industry Trend Impact on the MPOS Market (continued)Industry Trend Impact on the MPOS Market (continued)Market Share and Competitive Analysis— MPOS MarketCompetitive Analysis—Market ShareCompetitive Analysis—DiscussionCompetitive Analysis—Discussion (continued)Competitive EnvironmentKey Industry ParticipantsKey Industry Participants (continued)Competitive LandscapeCompetitive Factors and AssessmentMarket ParticipantsMarket Participants (continued)Market Participants (continued)Market Participants (continued)Hot Company WatchlistHot Company Watchlist Hot Company Watchlist—SaepioHot Company Watchlist—Saepio (continued)Hot Company Watchlist—NeolaneHot Company Watchlist—Neolane (continued)The Last WordThe Last Word—Predictions Legal DisclaimerAppendixMarket Engineering MethodologyList of Companies Included in “Others”Partial List of Companies InterviewedData GatheringAdditional Sources of Information on the MPOS MarketLearn More—Next Steps




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