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Video Growing at Twice the Rate of Traditional Display Ads
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This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.
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