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Global Online Video Advertising Platforms Market

Video Growing at Twice the Rate of Traditional Display Ads

07-Jan-2013  /  Research Code: NC0B-01-00-00-00  /  SKU: EM00027-GL-MR_01888  /  
Region: Global

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This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewDigital Media Value Chain (Global), 2012Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Regional Market Life Cycle AnalysisRegional Market Life Cycle—DiscussionMarket Overview—Key Questions This Study Will AnswerExternal Challenges: Drivers and Restraints—Total Online Video Advertising Platforms MarketDrivers and RestraintsDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued) Drivers Explained (continued)Restraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Technology and Market Trends—Online Video Advertising Platforms MarketPESTLE AnalysisOnline Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic AcquisitionsOnline Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)Industry Experimenting with non-CPM Pricing Models for Online VideoPre-Roll Ads Still the Most Popular Among Available Video Ad FormatsUse of Real-Time-Bidding (RTB) for Video Ads Optimizes Decision Making ProcessSocial Media A Critical Component of Online Video Ad Strategies Forecasts—Total Online Video Advertising Platforms MarketMarket Engineering MeasurementsMarket Engineering Measurements (continued)Forecast Assumptions Online Advertising Market Revenue ForecastOnline Advertising Market Revenue Forecast DiscussionOnline Video Advertising Market Revenue ForecastOnline Video Advertising Market Revenue Forecast DiscussionTotal Online Video Advertising Platforms Market Revenue ForecastTotal Online Video Advertising Platforms Market Revenue Forecast DiscussionTotal Online Video Advertising Platforms Market CPM Trends and ForecastTotal Online Video Advertising Platforms Market CPM Trends and Forecast DiscussionTotal Online Video Advertising Platforms Market Percent Revenue Forecast by RegionRevenue Forecast by RegionOnline Video Advertising Market Percent Revenue by Vertical Market Online Video Advertising Market Revenue Forecast by Vertical—RetailOnline Video Advertising Market Revenue Forecast by Vertical—FinanceOnline Video Advertising Market Revenue Forecast by Vertical—TelecomOnline Video Advertising Market Revenue Forecast by Vertical—Hospitality/TravelOnline Video Advertising Market Revenue Forecast by Vertical—AutoOnline Video Advertising Market Revenue Forecast by Vertical—HealthcareOnline Video Advertising Market Revenue Forecast by Vertical—OthersOnline Video Advertising—Vertical Market Revenue Forecast DiscussionOnline Video Advertising—Vertical Market Revenue Forecast Discussion (continued)Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)Market Share and Competitive Analysis—Total Online Video Advertising Platforms MarketCompetitive Analysis—Market ShareMarket Share AnalysisCompetitive Structure and Tiers of CompetitionCompetitive EnvironmentTop CompetitorsTop Competitors (continued)Competitive Landscape AnalysisCompetitive Factors and AssessmentProduct AnalysisNALA BreakdownMarket Engineering MeasurementsMarket Engineering Measurements (continued)NALA Online Advertising Market Revenue ForecastNALA Online Advertising Market Revenue Forecast DiscussionNALA Online Video Advertising Market Revenue ForecastNALA Online Video Advertising Market Revenue Forecast DiscussionNALA Online Video Advertising Platforms Market Revenue ForecastNALA Online Video Advertising Platforms Market Revenue Forecast DiscussionNALA Online Video Advertising Platforms Market CPM Trends and ForecastNALA Online Video Advertising Platforms Market CPM Trends and Forecast DiscussionNALA Online Video Advertising Market Percent Revenue by Vertical MarketNALA Online Video Advertising Market Revenue Forecast by Vertical—RetailNALA Online Video Advertising Market Revenue Forecast by Vertical—FinanceNALA Online Video Advertising Market Revenue Forecast by Vertical—TelecomNALA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/TravelNALA Online Video Advertising Market Revenue Forecast by Vertical—AutoNALA Online Video Advertising Market Revenue Forecast by Vertical—HealthcareNALA Online Video Advertising Market Revenue Forecast by Vertical—OthersNALA Online Video Advertising—Vertical Market Revenue Forecast DiscussionNALA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)EMEA BreakdownMarket Engineering MeasurementsMarket Engineering Measurements (continued)EMEA Online Advertising Market Revenue ForecastEMEA Online Advertising Market Revenue Forecast DiscussionEMEA Online Video Advertising Market Revenue ForecastEMEA Online Video Advertising Market Revenue Forecast DiscussionEMEA Online Video Advertising Platforms Market Revenue ForecastEMEA Online Video Advertising Platforms Market Revenue Forecast DiscussionEMEA Online Video Advertising Platforms Market CPM Trends and ForecastEMEA Online Video Advertising Platforms Market CPM Trends and Forecast DiscussionEMEA Online Video Advertising Market Percent Revenue by Vertical MarketEMEA Online Video Advertising Market Revenue Forecast by Vertical—RetailEMEA Online Video Advertising Market Revenue Forecast by Vertical—FinanceEMEA Online Video Advertising Market Revenue Forecast by Vertical—TelecomEMEA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/TravelEMEA Online Video Advertising Market Revenue Forecast by Vertical—AutoEMEA Online Video Advertising Market Revenue Forecast by Vertical—HealthcareEMEA Online Video Advertising Market Revenue Forecast by Vertical—OthersEMEA Online Video Advertising—Vertical Market Revenue Forecast DiscussionEMEA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)Asia-Pacific BreakdownMarket Engineering MeasurementsMarket Engineering Measurements (continued)Asia-Pacific Online Advertising Market Revenue ForecastAsia-Pacific Online Advertising Market Revenue Forecast DiscussionAsia-Pacific Online Video Advertising Market Revenue ForecastAsia-Pacific Online Video Advertising Market Revenue Forecast DiscussionAsia-Pacific Online Video Advertising Platforms Market Revenue ForecastAsia-Pacific Online Video Advertising Platforms Market Revenue Forecast DiscussionAsia-Pacific Online Video Advertising Market CPM Trends and ForecastAsia-Pacific Online Video Advertising Market CPM Trends and Forecast DiscussionAsia-Pacific Online Video Advertising Market Percent Revenue by Vertical MarketAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—RetailAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—FinanceAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—TelecomAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/TravelAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—AutoAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—HealthcareAsia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—OthersAsia-Pacific Online Video Advertising—Vertical Market Revenue Forecast DiscussionAsia-Pacific Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)Hot Company WatchlistHot Company Watchlist Hot Company Watchlist: DoubleClickHot Company Watchlist: DoubleClick (continued)The Last WordThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyPartial List of Companies Interviewed




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