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Global Online Video Advertising Platforms Market
Global Online Video Advertising Platforms Market
Video Growing at Twice the Rate of Traditional Display Ads
RELEASE DATE
07-Jan-2013
07-Jan-2013
REGION
Global
Global
Research Code: NC0B-01-00-00-00
SKU: EM00027-GL-MR_01888
$4,950.00
In stock
SKU
EM00027-GL-MR_01888
Description
This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.
Table of Contents
Executive Summary
Executive Summary (continued)
Executive Summary—Market Engineering Measurements
Executive Summary—Market Engineering Measurements (continued)
Executive Summary—CEO’s Perspective
Digital Media Value Chain (Global), 2012
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Regional Market Life Cycle Analysis
Regional Market Life Cycle—Discussion
Market Overview—Key Questions This Study Will Answer
Drivers and Restraints
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
PESTLE Analysis
Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions
Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)
Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)
Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)
Industry Experimenting with non-CPM Pricing Models for Online Video
Pre-Roll Ads Still the Most Popular Among Available Video Ad Formats
Use of Real-Time-Bidding (RTB) for Video Ads Optimizes Decision Making Process
Social Media A Critical Component of Online Video Ad Strategies
Market Engineering Measurements
Market Engineering Measurements (continued)
Forecast Assumptions
Online Advertising Market Revenue Forecast
Online Advertising Market Revenue Forecast Discussion
Online Video Advertising Market Revenue Forecast
Online Video Advertising Market Revenue Forecast Discussion
Total Online Video Advertising Platforms Market Revenue Forecast
Total Online Video Advertising Platforms Market Revenue Forecast Discussion
Total Online Video Advertising Platforms Market CPM Trends and Forecast
Total Online Video Advertising Platforms Market CPM Trends and Forecast Discussion
Total Online Video Advertising Platforms Market Percent Revenue Forecast by Region
Revenue Forecast by Region
Online Video Advertising Market Percent Revenue by Vertical Market
Online Video Advertising Market Revenue Forecast by Vertical—Retail
Online Video Advertising Market Revenue Forecast by Vertical—Finance
Online Video Advertising Market Revenue Forecast by Vertical—Telecom
Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel
Online Video Advertising Market Revenue Forecast by Vertical—Auto
Online Video Advertising Market Revenue Forecast by Vertical—Healthcare
Online Video Advertising Market Revenue Forecast by Vertical—Others
Online Video Advertising—Vertical Market Revenue Forecast Discussion
Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)
Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)
Competitive Analysis—Market Share
Market Share Analysis
Competitive Structure and Tiers of Competition
Competitive Environment
Top Competitors
Top Competitors (continued)
Competitive Landscape Analysis
Competitive Factors and Assessment
Product Analysis
Market Engineering Measurements
Market Engineering Measurements (continued)
NALA Online Advertising Market Revenue Forecast
NALA Online Advertising Market Revenue Forecast Discussion
NALA Online Video Advertising Market Revenue Forecast
NALA Online Video Advertising Market Revenue Forecast Discussion
NALA Online Video Advertising Platforms Market Revenue Forecast
NALA Online Video Advertising Platforms Market Revenue Forecast Discussion
NALA Online Video Advertising Platforms Market CPM Trends and Forecast
NALA Online Video Advertising Platforms Market CPM Trends and Forecast Discussion
NALA Online Video Advertising Market Percent Revenue by Vertical Market
NALA Online Video Advertising Market Revenue Forecast by Vertical—Retail
NALA Online Video Advertising Market Revenue Forecast by Vertical—Finance
NALA Online Video Advertising Market Revenue Forecast by Vertical—Telecom
NALA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel
NALA Online Video Advertising Market Revenue Forecast by Vertical—Auto
NALA Online Video Advertising Market Revenue Forecast by Vertical—Healthcare
NALA Online Video Advertising Market Revenue Forecast by Vertical—Others
NALA Online Video Advertising—Vertical Market Revenue Forecast Discussion
NALA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
EMEA Online Advertising Market Revenue Forecast
EMEA Online Advertising Market Revenue Forecast Discussion
EMEA Online Video Advertising Market Revenue Forecast
EMEA Online Video Advertising Market Revenue Forecast Discussion
EMEA Online Video Advertising Platforms Market Revenue Forecast
EMEA Online Video Advertising Platforms Market Revenue Forecast Discussion
EMEA Online Video Advertising Platforms Market CPM Trends and Forecast
EMEA Online Video Advertising Platforms Market CPM Trends and Forecast Discussion
EMEA Online Video Advertising Market Percent Revenue by Vertical Market
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Retail
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Finance
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Telecom
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Auto
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Healthcare
EMEA Online Video Advertising Market Revenue Forecast by Vertical—Others
EMEA Online Video Advertising—Vertical Market Revenue Forecast Discussion
EMEA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
Asia-Pacific Online Advertising Market Revenue Forecast
Asia-Pacific Online Advertising Market Revenue Forecast Discussion
Asia-Pacific Online Video Advertising Market Revenue Forecast
Asia-Pacific Online Video Advertising Market Revenue Forecast Discussion
Asia-Pacific Online Video Advertising Platforms Market Revenue Forecast
Asia-Pacific Online Video Advertising Platforms Market Revenue Forecast Discussion
Asia-Pacific Online Video Advertising Market CPM Trends and Forecast
Asia-Pacific Online Video Advertising Market CPM Trends and Forecast Discussion
Asia-Pacific Online Video Advertising Market Percent Revenue by Vertical Market
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Retail
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Finance
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Telecom
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Auto
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Healthcare
Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Others
Asia-Pacific Online Video Advertising—Vertical Market Revenue Forecast Discussion
Asia-Pacific Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)
Hot Company Watchlist
Hot Company Watchlist: DoubleClick
Hot Company Watchlist: DoubleClick (continued)
The Last Word—Three Big Predictions
Legal Disclaimer
Market Engineering Methodology
Partial List of Companies Interviewed
Related Research
Popular Topics
This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by regionNorth America, Latin America, EMEA, and Asia Pacificis forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Aravindh Vanchesan |
| Industries | Entertainment and Media |
| WIP Number | NC0B-01-00-00-00 |
| Is Prebook | No |