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  • Global Online Video Advertising Platforms Market
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Global Online Video Advertising Platforms Market

Video Growing at Twice the Rate of Traditional Display Ads

RELEASE DATE
07-Jan-2013
REGION
Global
Research Code: NC0B-01-00-00-00
SKU: EM00027-GL-MR_01888
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  • Description
  • Table of Contents
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Description

This study covers the state of the global online video advertising platforms market, examining the drivers and restraints for growth and pricing and technology, demand, and geographical trends. It includes a discussion on the following: online ad spending, online video ad spending, and online video advertising platforms. Market growth by region—North America, Latin America, EMEA, and Asia Pacific—is forecasted. In addition, an in-depth analysis of the competitive situation, including vendors' market shares in the online video advertising platforms market, is provided, along with profiles of the key vendors in the industry. The base year is 2012, with forecasts running through 2018.

Table of Contents

Executive Summary

Executive Summary

Executive Summary (continued)

Executive Summary—Market Engineering Measurements

Executive Summary—Market Engineering Measurements (continued)

Executive Summary—CEO’s Perspective

Market Overview

Digital Media Value Chain (Global), 2012

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Regional Market Life Cycle Analysis

Regional Market Life Cycle—Discussion

Market Overview—Key Questions This Study Will Answer

External Challenges: Drivers and Restraints—Total Online Video Advertising Platforms Market

Drivers and Restraints

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Technology and Market Trends—Online Video Advertising Platforms Market

PESTLE Analysis

Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions

Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)

Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)

Online Video Space Goes Through a Phase of Consolidation as Key Players Seek to Achieve Scale Through Strategic Acquisitions (continued)

Industry Experimenting with non-CPM Pricing Models for Online Video

Pre-Roll Ads Still the Most Popular Among Available Video Ad Formats

Use of Real-Time-Bidding (RTB) for Video Ads Optimizes Decision Making Process

Social Media A Critical Component of Online Video Ad Strategies

Forecasts—Total Online Video Advertising Platforms Market

Market Engineering Measurements

Market Engineering Measurements (continued)

Forecast Assumptions

Online Advertising Market Revenue Forecast

Online Advertising Market Revenue Forecast Discussion

Online Video Advertising Market Revenue Forecast

Online Video Advertising Market Revenue Forecast Discussion

Total Online Video Advertising Platforms Market Revenue Forecast

Total Online Video Advertising Platforms Market Revenue Forecast Discussion

Total Online Video Advertising Platforms Market CPM Trends and Forecast

Total Online Video Advertising Platforms Market CPM Trends and Forecast Discussion

Total Online Video Advertising Platforms Market Percent Revenue Forecast by Region

Revenue Forecast by Region

Online Video Advertising Market Percent Revenue by Vertical Market

Online Video Advertising Market Revenue Forecast by Vertical—Retail

Online Video Advertising Market Revenue Forecast by Vertical—Finance

Online Video Advertising Market Revenue Forecast by Vertical—Telecom

Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel

Online Video Advertising Market Revenue Forecast by Vertical—Auto

Online Video Advertising Market Revenue Forecast by Vertical—Healthcare

Online Video Advertising Market Revenue Forecast by Vertical—Others

Online Video Advertising—Vertical Market Revenue Forecast Discussion

Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)

Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)

Market Share and Competitive Analysis—Total Online Video Advertising Platforms Market

Competitive Analysis—Market Share

Market Share Analysis

Competitive Structure and Tiers of Competition

Competitive Environment

Top Competitors

Top Competitors (continued)

Competitive Landscape Analysis

Competitive Factors and Assessment

Product Analysis

NALA Breakdown

Market Engineering Measurements

Market Engineering Measurements (continued)

NALA Online Advertising Market Revenue Forecast

NALA Online Advertising Market Revenue Forecast Discussion

NALA Online Video Advertising Market Revenue Forecast

NALA Online Video Advertising Market Revenue Forecast Discussion

NALA Online Video Advertising Platforms Market Revenue Forecast

NALA Online Video Advertising Platforms Market Revenue Forecast Discussion

NALA Online Video Advertising Platforms Market CPM Trends and Forecast

NALA Online Video Advertising Platforms Market CPM Trends and Forecast Discussion

NALA Online Video Advertising Market Percent Revenue by Vertical Market

NALA Online Video Advertising Market Revenue Forecast by Vertical—Retail

NALA Online Video Advertising Market Revenue Forecast by Vertical—Finance

NALA Online Video Advertising Market Revenue Forecast by Vertical—Telecom

NALA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel

NALA Online Video Advertising Market Revenue Forecast by Vertical—Auto

NALA Online Video Advertising Market Revenue Forecast by Vertical—Healthcare

NALA Online Video Advertising Market Revenue Forecast by Vertical—Others

NALA Online Video Advertising—Vertical Market Revenue Forecast Discussion

NALA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)

EMEA Breakdown

Market Engineering Measurements

Market Engineering Measurements (continued)

EMEA Online Advertising Market Revenue Forecast

EMEA Online Advertising Market Revenue Forecast Discussion

EMEA Online Video Advertising Market Revenue Forecast

EMEA Online Video Advertising Market Revenue Forecast Discussion

EMEA Online Video Advertising Platforms Market Revenue Forecast

EMEA Online Video Advertising Platforms Market Revenue Forecast Discussion

EMEA Online Video Advertising Platforms Market CPM Trends and Forecast

EMEA Online Video Advertising Platforms Market CPM Trends and Forecast Discussion

EMEA Online Video Advertising Market Percent Revenue by Vertical Market

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Retail

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Finance

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Telecom

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Auto

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Healthcare

EMEA Online Video Advertising Market Revenue Forecast by Vertical—Others

EMEA Online Video Advertising—Vertical Market Revenue Forecast Discussion

EMEA Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)

Asia-Pacific Breakdown

Market Engineering Measurements

Market Engineering Measurements (continued)

Asia-Pacific Online Advertising Market Revenue Forecast

Asia-Pacific Online Advertising Market Revenue Forecast Discussion

Asia-Pacific Online Video Advertising Market Revenue Forecast

Asia-Pacific Online Video Advertising Market Revenue Forecast Discussion

Asia-Pacific Online Video Advertising Platforms Market Revenue Forecast

Asia-Pacific Online Video Advertising Platforms Market Revenue Forecast Discussion

Asia-Pacific Online Video Advertising Market CPM Trends and Forecast

Asia-Pacific Online Video Advertising Market CPM Trends and Forecast Discussion

Asia-Pacific Online Video Advertising Market Percent Revenue by Vertical Market

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Retail

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Finance

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Telecom

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Hospitality/Travel

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Auto

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Healthcare

Asia-Pacific Online Video Advertising Market Revenue Forecast by Vertical—Others

Asia-Pacific Online Video Advertising—Vertical Market Revenue Forecast Discussion

Asia-Pacific Online Video Advertising—Vertical Market Revenue Forecast Discussion (continued)

Hot Company Watchlist

Hot Company Watchlist

Hot Company Watchlist: DoubleClick

Hot Company Watchlist: DoubleClick (continued)

The Last Word

The Last Word—Three Big Predictions

Legal Disclaimer

Appendix

Market Engineering Methodology

Partial List of Companies Interviewed

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