Global Online Web and Mobile Analytics Market, Forecast to 2022

Global Online Web and Mobile Analytics Market, Forecast to 2022

Driven by Real-time Targeting and Personalization Demands, Web Analytics Declines and Mobile Analytics Surges

RELEASE DATE
22-Jan-2016
REGION
Global
Research Code: K049-01-00-00-00
SKU: EM00205-GL-MR_16463

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Description

The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Vertical Segment Definitions

Digital Media Value Chain: Global, 2015

Regions Covered

Understanding Lecture Capture Solutions—Scenarios

Percent Revenue by Product Types

LCS—Deployment Models

Revenue by Distribution Channel

Key Market Drivers, Global, 2016–2022

Key Market Restraints, Global, 2016–2022

Revenue Forecast, Global, 2015–2022

Percent Revenue Forecast by Segment, Global, 2015–2022

Pricing Analysis Discussion

Percent Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast Discussion—NALA, EMEA, APAC

Percent Revenue by Vertical, Global, 2015

Market Distribution Channels

Percent Revenue Breakdown, Global, 2015

Competitive Landscape, Global, 2015

Market Share Discussion

Competitive Environment

Noteworthy M&A, Global, 2015

Competitive Factors and Assessment

Key Findings

Revenue Forecast, Global, 2015–2022

Percent Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast Discussion

Percent Revenue Breakdown, Global, 2015

Competitive Structure, Global, 2015

Key Findings

Revenue Forecast, Global, 2015–2022

Percent Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast by Region, Global, 2015–2022

Revenue Forecast Discussion

Percent Revenue Breakdown, Global, 2015

Competitive Structure, Global, 2015

Market Engineering Methodology

Additional Sources of Information on the Online Web and Mobile Analytics Market

List of all other companies mentioned in Competitive Analysis—Market Share

Partial List of Companies Interviewed

List of Figures
  • 1. Total Online Web and Mobile Analytics Market: Market Engineering Measurements, Global, 2015
  • 2. Digital Media Value Chain: Global, 2015
  • 3. Total Online Web and Mobile Analytics Market: Regions Covered, Global, 2015
  • 4. Total Online Web and Mobile Analytics Market: Key Market Drivers, Global, 2016–2022
  • 5. Total Online Web and Mobile Analytics Market: Key Market Restraints, Global, 2016–2022
  • 6. Total Online Web and Mobile Analytics Market: Revenue Forecast, Global, 2015–2022
  • 7. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Segment, Global, 2015–2022
  • 8. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Region, Global, 2015–2022
  • 9. Total Online Web and Mobile Analytics Market: Revenue Forecast by Region, Global, 2015–2022
  • 10. Total Online Web and Mobile Analytics Market: Percent Revenue by Vertical, Global, 2015
  • 11. Total Online Web and Mobile Analytics Market: Distribution Channel Analysis, Global, 2015
  • 12. Total Online Web and Mobile Analytics Market: Percent Revenue Breakdown, Global, 2015
  • 13. Total Online Web and Mobile Analytics Market: Competitive Landscape, Global, 2015
  • 14. Total Online Web and Mobile Analytics Market: Competitive Structure, Global, 2015
  • 15. Total Online Web and Mobile Analytics Market: Noteworthy M&A, Global, 2015
  • 16. Web Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015
  • 17. Important Segment Characteristics
  • 18. Web Analytics Segment: Market Engineering Measurements, Global, 2015
  • 19. Web Analytics Segment: Revenue Forecast, Global, 2015–2022
  • 20. Web Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022
  • 21. Web Analytics Segment: Revenue Forecast by Region, Global, 2015–2022
  • 22. Web Analytics Segment: Percent Revenue Breakdown, Global, 2015
  • 23. Web Analytics Segment: Competitive Structure, Global, 2015
  • 24. Mobile Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015
  • 25. Mobile Analytics Segment: Market Engineering Measurements, Global, 2015
  • 26. Mobile Analytics Segment: Revenue Forecast, Global, 2015–2022
  • 27. Mobile Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022
  • 28. Mobile Analytics Segment: Revenue Forecast by Region, Global, 2015–2022
  • 29. Mobile Analytics Segment: Percent Revenue Breakdown, Global, 2015
  • 30. Mobile Analytics Segment: Competitive Structure, Global, 2015
Related Research
The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.
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Table of Contents | Executive Summary~ || Key findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ || Vertical Segment Definitions~ || Digital Media Value Chain: Global, 2015~ || Regions Covered~ || Understanding Lecture Capture Solutions—Scenarios~ || Percent Revenue by Product Types~ || LCS—Deployment Models~ || Revenue by Distribution Channel~ | Drivers and Restraints~ || Key Market Drivers, Global, 2016–2022~ ||| Growing Emphasis on Display Advertising~ ||| Growth in revenue from eCommerce~ ||| Web and mobile analytics~ ||| Other Drivers~ || Key Market Restraints, Global, 2016–2022 ~ ||| Isolated sources of data~ ||| Availability of Feature-rich Free Tools~ ||| Shortage of Analytics Experts~ ||| Other Restraints~ | Forecasts and Trends~ || Revenue Forecast, Global, 2015–2022~ || Percent Revenue Forecast by Segment, Global, 2015–2022~ || Pricing Analysis Discussion~ || Percent Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast Discussion—NALA, EMEA, APAC~ || Percent Revenue by Vertical, Global, 2015~ || Market Distribution Channels~ | Market Share and Competitive Analysis~ || Percent Revenue Breakdown, Global, 2015~ ||| Adobe ~ ||| Google ~ ||| IBM~ ||| Oracle~ ||| Other Companies~ || Competitive Landscape, Global, 2015~ || Market Share Discussion~ || Competitive Environment~ ||| Number of Companies in the Market~ ||| Industry Verticals Served~ ||| Key End-user Groups~ ||| Distribution structure~ || Noteworthy M&A, Global, 2015~ || Competitive Factors and Assessment~ ||| Depth and Breadth of Product Line~ ||| Geographical Footprint~ ||| Customer Service/Support~ ||| Other Factors~ | Web Analytics Segment Analysis~ || Key Findings~ || Revenue Forecast, Global, 2015–2022~ || Percent Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast Discussion~ || Percent Revenue Breakdown, Global, 2015~ || Competitive Structure, Global, 2015~ | Mobile Analytics Segment Analysis~ || Key Findings~ || Revenue Forecast, Global, 2015–2022~ || Percent Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast by Region, Global, 2015–2022~ || Revenue Forecast Discussion~ || Percent Revenue Breakdown, Global, 2015~ || Competitive Structure, Global, 2015~ | Technology and Market Trends~ | The Last Word—Predictions~ | Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Additional Sources of Information on the Online Web and Mobile Analytics Market~ || List of all other companies mentioned in Competitive Analysis—Market Share~ || Partial List of Companies Interviewed~ ||| Adobe~ ||| ClickTale~ ||| Localytics~ ||| Woopra, Inc.~ ||| Webtrekk~
List of Charts and Figures 1. Total Online Web and Mobile Analytics Market: Market Engineering Measurements, Global, 2015~ 2. Digital Media Value Chain: Global, 2015~ 3. Total Online Web and Mobile Analytics Market: Regions Covered, Global, 2015~ 4. Total Online Web and Mobile Analytics Market: Key Market Drivers, Global, 2016–2022~ 5. Total Online Web and Mobile Analytics Market: Key Market Restraints, Global, 2016–2022~ 6. Total Online Web and Mobile Analytics Market: Revenue Forecast, Global, 2015–2022~ 7. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Segment, Global, 2015–2022~ 8. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Region, Global, 2015–2022~ 9. Total Online Web and Mobile Analytics Market: Revenue Forecast by Region, Global, 2015–2022~ 10. Total Online Web and Mobile Analytics Market: Percent Revenue by Vertical, Global, 2015~ 11. Total Online Web and Mobile Analytics Market: Distribution Channel Analysis, Global, 2015~ 12. Total Online Web and Mobile Analytics Market: Percent Revenue Breakdown, Global, 2015~ 13. Total Online Web and Mobile Analytics Market: Competitive Landscape, Global, 2015~ 14. Total Online Web and Mobile Analytics Market: Competitive Structure, Global, 2015~ 15. Total Online Web and Mobile Analytics Market: Noteworthy M&A, Global, 2015~ 16. Web Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015~ 17. Important Segment Characteristics~ 18. Web Analytics Segment: Market Engineering Measurements, Global, 2015~ 19. Web Analytics Segment: Revenue Forecast, Global, 2015–2022~ 20. Web Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022~ 21. Web Analytics Segment: Revenue Forecast by Region, Global, 2015–2022~ 22. Web Analytics Segment: Percent Revenue Breakdown, Global, 2015~ 23. Web Analytics Segment: Competitive Structure, Global, 2015~ 24. Mobile Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015~ 25. Mobile Analytics Segment: Market Engineering Measurements, Global, 2015~ 26. Mobile Analytics Segment: Revenue Forecast, Global, 2015–2022~ 27. Mobile Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022~ 28. Mobile Analytics Segment: Revenue Forecast by Region, Global, 2015–2022~ 29. Mobile Analytics Segment: Percent Revenue Breakdown, Global, 2015~ 30. Mobile Analytics Segment: Competitive Structure, Global, 2015~
Author Hiral Jasani
Industries Entertainment and Media
WIP Number K049-01-00-00-00
Is Prebook No