Global Online Web and Mobile Analytics Market, Forecast to 2022

Driven by Real-time Targeting and Personalization Demands, Web Analytics Declines and Mobile Analytics Surges

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The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.

Table of Contents

1. Executive Summary
Key findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Vertical Segment Definitions
Digital Media Value Chain: Global, 2015
Regions Covered
Understanding Lecture Capture Solutions—Scenarios
Percent Revenue by Product Types
LCS—Deployment Models
Revenue by Distribution Channel
3. Drivers and Restraints
Key Market Drivers, Global, 2016–2022
Growing Emphasis on Display Advertising
Growth in revenue from eCommerce
Web and mobile analytics
Other Drivers
Key Market Restraints, Global, 2016–2022
Isolated sources of data
Availability of Feature-rich Free Tools
Shortage of Analytics Experts
Other Restraints
4. Forecasts and Trends
Revenue Forecast, Global, 2015–2022
Percent Revenue Forecast by Segment, Global, 2015–2022
Pricing Analysis Discussion
Percent Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast Discussion—NALA, EMEA, APAC
Percent Revenue by Vertical, Global, 2015
Market Distribution Channels
5. Market Share and Competitive Analysis
Percent Revenue Breakdown, Global, 2015
Adobe
Google
IBM
Oracle
Other Companies
Competitive Landscape, Global, 2015
Market Share Discussion
Competitive Environment
Number of Companies in the Market
Industry Verticals Served
Key End-user Groups
Distribution structure
Noteworthy M&A, Global, 2015
Competitive Factors and Assessment
Depth and Breadth of Product Line
Geographical Footprint
Customer Service/Support
Other Factors
6. Web Analytics Segment Analysis
Key Findings
Revenue Forecast, Global, 2015–2022
Percent Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast Discussion
Percent Revenue Breakdown, Global, 2015
Competitive Structure, Global, 2015
7. Mobile Analytics Segment Analysis
Key Findings
Revenue Forecast, Global, 2015–2022
Percent Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast by Region, Global, 2015–2022
Revenue Forecast Discussion
Percent Revenue Breakdown, Global, 2015
Competitive Structure, Global, 2015
8. Technology and Market Trends
9. The Last Word—Predictions
10. Legal Disclaimer
11. Appendix
Market Engineering Methodology
Additional Sources of Information on the Online Web and Mobile Analytics Market
List of all other companies mentioned in Competitive Analysis—Market Share
Partial List of Companies Interviewed
Adobe
ClickTale
Localytics
Woopra, Inc.
Webtrekk

Infographic



List of Figures & Charts

1. Total Online Web and Mobile Analytics Market: Market Engineering Measurements, Global, 2015
2. Digital Media Value Chain: Global, 2015
3. Total Online Web and Mobile Analytics Market: Regions Covered, Global, 2015
4. Total Online Web and Mobile Analytics Market: Key Market Drivers, Global, 2016–2022
5. Total Online Web and Mobile Analytics Market: Key Market Restraints, Global, 2016–2022
6. Total Online Web and Mobile Analytics Market: Revenue Forecast, Global, 2015–2022
7. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Segment, Global, 2015–2022
8. Total Online Web and Mobile Analytics Market: Percent Revenue Forecast by Region, Global, 2015–2022
9. Total Online Web and Mobile Analytics Market: Revenue Forecast by Region, Global, 2015–2022
10. Total Online Web and Mobile Analytics Market: Percent Revenue by Vertical, Global, 2015
11. Total Online Web and Mobile Analytics Market: Distribution Channel Analysis, Global, 2015
12. Total Online Web and Mobile Analytics Market: Percent Revenue Breakdown, Global, 2015
13. Total Online Web and Mobile Analytics Market: Competitive Landscape, Global, 2015
14. Total Online Web and Mobile Analytics Market: Competitive Structure, Global, 2015
15. Total Online Web and Mobile Analytics Market: Noteworthy M&A, Global, 2015
16. Web Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015
17. Important Segment Characteristics
18. Web Analytics Segment: Market Engineering Measurements, Global, 2015
19. Web Analytics Segment: Revenue Forecast, Global, 2015–2022
20. Web Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022
21. Web Analytics Segment: Revenue Forecast by Region, Global, 2015–2022
22. Web Analytics Segment: Percent Revenue Breakdown, Global, 2015
23. Web Analytics Segment: Competitive Structure, Global, 2015
24. Mobile Analytics Segment: Percent Revenue Breakdown by Region, Global, 2015
25. Mobile Analytics Segment: Market Engineering Measurements, Global, 2015
26. Mobile Analytics Segment: Revenue Forecast, Global, 2015–2022
27. Mobile Analytics Segment: Percent Revenue Forecast by Region, Global, 2015–2022
28. Mobile Analytics Segment: Revenue Forecast by Region, Global, 2015–2022
29. Mobile Analytics Segment: Percent Revenue Breakdown, Global, 2015
30. Mobile Analytics Segment: Competitive Structure, Global, 2015



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