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Global Smartphone & Mobile OS Markets, Forecast to 2021

India and Brazil are Key Battlegrounds as Competition Between Xiaomi and Lenovo Heats Up

11-Jan-2016  /  Research Code: NF5A-01-00-00-00  /  SKU: TE03418-NA-MR_17051  /  
Region: North America

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This study provides global market share and forecasts for smartphone shipments. The analysis is segmented by mobile operating sytem (OS), device manufacturer, and by region (North American, Europe, Asia Pacific, Latin America, and Africa). For the purposes of this study, smartphones are a mobile device category that provide advanced capabilities beyond a basic 'feature' phone. Smartphones run complete operating system software that provides a standardized interface and platform for application developers.

Table of Contents

1. Market Overview
Market Segments
Device Manufacturers
Operating Systems
Market Definitions
Research Methodology
Interviews with carriers, device vendors, and end users
Decision support databases
Published company financial statements
2. Drivers and Restraints
Market Drivers
Key competitors to Samsung and Apple
Flexible pricing options
Wearables and the Internet of Things (IoT) offerings
Market Restraints
Licensed mobile operating systems
Slow pace of development
High costs for the 'iconic' smartphones
3. Regional Breakout
Smartphone Shipment Breakout by Manufacturer, Global, 2015
Smartphone Shipment Breakout by Operating System, Global, 2015
4. Global Smartphone Market: 2011–2021
Global Shipments
Global Market Share
Global YoY Growth
5. Global Charts: Smartphone Market: 2011–2021
Revenue and Unit Shipment Forecast
Manufacturer Market Share
OS Market Share
6. North American Market
Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, North America, 2011–2021
Smartphone Forecast
Market Share
YoY Growth
7. North American Chart
Smartphone Market: Revenue and Unit Shipment Forecast, North America, 2011–2021
Manufacturer Market Share
OS Market Share
8. European Market
Smartphone and Operating System Shipment and Market Share Analysis, Europe, 2011–2021
Europe Smartphone Forecast
Market Share
YoY Growth
9. Europe Charts
Revenue and Unit Shipment Forecast, Europe, 2011–2021
Manufacturer Market Share
OS Market Share, Europe
10. Asia-Pacific Market
Smartphone and Operating System Shipment and Market Share Analysis, Asia-Pacific, 2011–2021
Asia Pacific Smartphone Forecast
Market Share
YoY Growth
11. Asia-Pacific Charts
Revenue and Unit Shipment Forecast, 2011–2021
Manufacturer Market Share
OS Market Share
12. Latin America Market
Smartphone and Operating System Shipment and Market Share Analysis, Latin America, 2011–2020
Latin America Smartphone Forecast
Market Share
YoY Growth
13. Latin America Charts
Revenue and Unit shipment Forecast, Latin America, 2011–2021
Manufacturer Market Share
OS Market Share
14. Africa-Middle East Market
Smartphone and Operating System Shipment and Market Share Analysis, Africa-Middle East, 2011–2021
Africa/Middle East Smartphone Forecast
Market Share
YoY Growth
15. Africa-Middle East Charts
Revenue and Unit Shipment Forecast, Africa and Middle East, 2011–2021
Manufacturer Market Share
OS Market Share
16. Legal Disclaimer


List of Figures & Charts

1. Smartphone Market: Market Drivers and Restraints, Global 2016-2021
2. Smartphone Market: Smartphone Shipment Breakout by Manufacturer, Global, 2015
3. Smartphone Market: Smartphone Shipment Breakout by Operating System, Global, 2015
4. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, Global, 2011–2021
5. Smartphone Market: Revenue and Unit Shipment Forecast, Global, 2011–2021
6. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, North America, 2011–2021
7. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, Europe, 2011–2021
8. Smartphone Market: Revenue and Unit Shipment Forecast, Europe, 2011–2021
9. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, Asia-Pacific, 2011–2021
10. Smartphone Market: Revenue and Unit Shipment Forecast, Asia-Pacific, 2011–2021
11. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, Latin America, 2011–2020
12. Smartphone Market: Revenue and Unit shipment Forecast, Latin America, 2011–2021
13. Smartphone Market: Smartphone and Operating System Shipment and Market Share Analysis, Africa-Middle East, 2011–2021
14. Smartphone Market: Revenue and Unit Shipment Forecast, Africa and Middle East, 2011–2021



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