Description

Mobile messaging services lend themselves well to multiple use cases and serve a wide range of communication, entertainment and informational requirements. Simplicity (ease of use), ubiquity, cost-effectiveness, suitability in both consumer and enterprise communication environments are some reasons for the continued popularity of mobile messaging services - particularly SMS. The rapid growth of mobile messaging traffic has many implications for service providers, mobile messaging infrastructure vendors and application providers (that communicate with the end-users via messaging). Rapid adoption of mobile messaging services gives rise to new opportunities for mobile messaging vendors.