Global Telecom Consumer Market Trends

Benchmarking/Case Studies and Strategies for Growth


The research aims at understanding consumer market trends, benchmarking current offerings, and case studies from global perspective, however, in the context of Telekom Malaysia. The company is the leader in consumer broadband and wholesale services. The study starts from context from Telekom Malaysia and explains convergence of telco services (fixed mobile convergence), partnerships with ecosystem players and models, successful partnership examples, need and use cases of high-speed fixed broadband. The study also discusses strategies and provides examples of telecom companies’ efforts to combat declining fixed voice revenues and changes in consumers buying behaviour.

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Table of Contents

Global Telecom Consumer Market TrendsGeneral ContextFixed Broadband Subscription Speed TrendsFixed Broadband Subscription Speed Trends—EuropeThe Future of Smartphones—PredictionsConnected Living in 2020—PredictionsBusiness Models 2020—PredictionsTelekom Malaysia Berhad Strategic MotivationTelekom Malaysia Berhad’s Current Dominance in Fixed CommunicationsRecent Move Towards Mobile BroadbandRecent Move Towards Mobile Broadband (continued)Mobile Technology Progress and ConvergenceFixed Broadband ProgressConvergence of Telco ServicesFixed-Mobile Convergence—A DefinitionInsights from BT Group Plc—A Protagonist of FMCInsights from BT Group Plc—A Protagonist of FMC (continued)Fixed-Mobile Convergence—A Rationale from BroadbandRevenue Effect of FMC—An EstimateProfit Effect of FMC—An EstimateFurther FMC Service ExamplesFurther Convergence Examples Beyond Pure FMCKey TakeawaysPartnerships (One Stop Shop)IntroductionNew Age Products—A RationaleMarket State of ProductsPartnership OptionsCase Study—Comcast Corporation (Reseller)Case Study—China Telecom Corporation Limited, MegaEye CCTV (White Box)Case Study—SingTel (Device Reseller)High-Speed Fixed BroadbandBroadband Speed for Key ApplicationsOptimal Speed for Home Users Growth Drivers for High-Speed InternetTop Bandwidth-hungry Services for Home Broadband Users Potential of “Bigger Pipes”Potential of “Bigger Pipes” (continued)Potential of “Bigger Pipes” (continued)State of Service AdoptionState of Services Adoption (continued)Utilisation of “Bigger Pipes”Challengesin Faster Broadband AdoptionBroadband Speeds in Developed MarketsHigh-Speed Internet Offerings Comparison of Key TelcosHigh-Speed Internet Offerings Comparison of Key Telcos (continued)Broadband Prices ComparisonKey TakeawaysDeclining Fixed Voice BusinessBackground and IntroductionTelpad™ from Philippine Long Distance Company (PLDT)—Case StudyTelpad™ from Philippine Long Distance Company (PLDT)—Case Study (continued)“eye™” from PCCW Limited (Hong Kong)—Case Study“eye™” from PCCW Limited (Hong Kong)—Case Study (continued)T-Hub ® from Telstra Corporation Ltd. (Australia)—Case StudySmart Home Phone—Implementation OptionsKey Considerations for a Successful Smart Home Phone Program in MalaysiaTelekom Malaysia Berhad—ChallengesCompetitive Assessment—BroadbandGlobal Ranking by Average Broadband SpeedBroadband Penetration—–MalaysiaSelect 100 Mbps Internet Plan of MalaysiaLimited Availability of High-Speed Internet PlansBroadband Prices for Select Providers—MalaysiaFuture Broadband RequirementsHigh-Speed Broadband Adoption—Drivers & RestraintsKey TakeawaysRelationship With OTT (Case Study)Comcast Corporation & Netflix, Inc.Comcast Corporation & Netflix, Inc. (continued)Comcast Corporation & Netflix, Inc. (continued)Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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