Global Video On-demand Services Market, Forecast to 2020

Transforming TV Industry to Push Subscription Growth across Cable, DTH/Satellite, Internet and IPTV Segments

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The global market for Internet video on-demand (VOD) services was both vibrant and dynamic in 2014 and 2015. With the rising number of cord cutters, shavers, and nevers; increasing broadband penetration; and the connected devices boom, Internet VOD is becoming the content consumption platform of choice for audiences worldwide. This study examines the global VOD services market, including drivers and restraints, industry challenges, and market forecasts. The study is divided into the cable, Internet Protocol TV (IPTV), direct-to-home (DTH), and Internet segments.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
Market Overview
Competitor Overview
2. VOD Market Overview
Market Definitions
Market Segment Overview
Cable Segment
IPTV Segment
Internet Segment
3. Drivers and Restraints—Total VOD Market
Key Market Drivers, Global, 2016–2020
Transforming TV industry
Changing consumer behaviour patterns
The boom in connected devices
Key Market Restraints, Global 2016–2020
Regional infrastructure limitations
Customer price sensitivity
Lack of licensing rules
4. Market Forecast—Total VOD Market
Total VOD Market: Subscriber Forecast, Global, 2014–2020
Percent of Subscribers by Segment, Global, 2015
Subscriber Analysis
Subscriber Analysis by Segment
Cable Segment
IPTV Segment
DTH/Satellite Segment
Internet Segment
Forecast by Number of Titles Streamed, Global, 2014–2020
Percent of Titles Streamed by Segment, Global, 2015
Analysis of Titles Streamed
Encoding Format Analysis: AVC
5. Cable Segment
Market Engineering Measurements, Global, 2015
Forecast by Number of Subscribers, Global, 2014–2020
Subscriber Share Analysis by Company, Global, 2015
Comcast
TWC
Shandong Cable
Others
Forecast by Number of Titles Streamed, Global, 2014–2020
Titles Streamed Share Analysis by Company, Global, 2015
6. IPTV Segment
Market Engineering Measurements, Global, 2015
Forecast by Number of Subscribers, Global, 2014–2020
Subscriber Share Analysis by Company, Global, 2014
Orange TV-France
U-Verse by AT&T
KT-Olleh TV
Others
Forecast by Number of Titles Streamed, Global, 2014–2020
Title Streamed Share Analysis by Company, Global, 2015
7. DTH/Satellite Segment
Market Engineering Measurements, Global, 2015
Forecast by Number of Subscribers, Global, 2014–2020
Subscriber Share Analysis by Company, Global, 2015
Forecast by Number of Titles Streamed, 2014–2020
Title Streamed Share Analysis by Company, Global, 2015
8. Internet Segment
Market Engineering Measurements, Global, 2015
Forecast by Number of Subscribers, Global, 2014–2020
Subscriber Share Analysis by Company, Global, 2015
Forecast by Number of Titles Streamed, Global, 2014–2020
Title Streamed Share Analysis by Company, Global, 2015
9. The Last Word
10. Legal Disclaimer
11. Appendix
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Total VOD Market: Market Engineering Measurements Global, 2015
2. Total VOD Market: Key Market Drivers, Global, 2016–2020
3. Total VOD Market: Key Market Restraints, Global, 2016–2020
4. Total VOD Market: Forecast by Number of Subscribers, Global, 2014–2020
5. Total VOD Market: Percent of Subscribers by Segment, Global, 2015
6. Total VOD Market: Forecast by Number of Titles Streamed, Global, 2014–2020
7. Total VOD Market: Percent of Titles Streamed by Segment, Global, 2015
8. Cable Segment: Market Engineering Measurements, Global, 2015
9. Cable Segment: Forecast by Number of Subscribers, Global, 2014–2020
10. Cable Segment: Subscriber Share Analysis by Company, Global, 2015
11. Cable Segment: Forecast by Number of Titles Streamed, Global, 2014–2020
12. Cable Segment: Titles Streamed Share Analysis by Company, Global, 2014
13. IPTV Segment: Market Engineering Measurements, Global, 2015
14. IPTV Segment: Forecast by Number of Subscribers, Global, 2014–2020
15. IPTV Segment: Subscriber Share Analysis by Company, Global, 2014
16. IPTV Segment: Forecast by Number of Titles Streamed, Global, 2014–2020
17. IPTV Segment: Titles Streamed Share Analysis by Company, Global, 2015
18. DTH/Satellite Segment: Market Engineering Measurements, Global, 2015
19. DTH/Satellite Segment: Forecast by Number of Subscribers, Global, 2014–2020
20. DTH/Satellite Segment: Subscriber Share Analysis by Company, Global, 2015
21. DTH/Satellite Segment: Forecast by Number of Titles Streamed, 2014–2020
22. DTH/Satellite Segment: Titles Streamed Share Analysis by Company, Global, 2015
23. Internet Segment: Market Engineering Measurements, Global, 2015
24. Internet Segment: Forecast by Number of Subscribers, Global, 2014–2020
25. Internet Segment: Subscriber Share Analysis by Company, Global, 2015
26. Internet Segment: Forecast by Number of Titles Streamed, Global, 2014–2020
27. Internet Segment: Titles Streamed Share Analysis by Company, Global, 2015



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