The videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions combined with an escalating need for rich collaboration. Improved user experiences and expanded use cases are driving adoption. Growing adoption of mobile and desktop video will transform the market landscape and expand the total addressable market. Integration of video into UC clients and social media are providing additional touch points and feeding into the growth of video everywhere. With extensive primary and secondary research, this analysis provides videoconferencing providers and their partners with a detailed analysis of the current and changing dynamics in the fast evolving videoconferencing marketplace.