Global Virtual Reality Ecosystem, 2017

Immersive Technologies Creating New Opportunities Across Vertical Industries

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This study aims to analyse Virtual Reality (VR) and its applications across vertical industries 2017.

Research Scope:
The research scope of the study includes the following:
•     Technology Trends (which includes smartphone, tethered and all-in-one headsets, tracking technology and platforms)
•     Industry Trends (which includes consolidation, expansion away from gaming and partnerships)
•     Innovative start-ups and vendors in VR
•     The applications of VR in industries and case studies

A general overview of Virtual Reality is given and its relevance to business in 2017. Applications of VR in recent years which offer new opportunities and value propositions are listed for each industry, with a case study analysed. Strategies for navigating Virtual Reality as a enterprise software or IT services company are assessed and the imperative for both to invest and experiment is explained.

Virtual Reality (VR) is a set of technologies with create immersive experiences through digital simulation. VR exists on a spectrum of digital experiences from reality to full digital immersion. Breakthroughs in computing performance, hardware economies of scale and 3D expertise have enabled a resurgence of VR's promise in recent years, and 2017 could mark the beginning of VR’s hockey stick growth trajectory.

Companies across vertical industries are testing and implementing different applications of VR from pure branding exercises through to training and customer service optimization. The Healthcare, Defense, Manufacturing and Automotive sectors have plenty of historical experience with simulation technologies including VR. However, the current wave of software innovation, low price point for hardware and growing developer ecosystem bring radical new possibilities at a much lower cost.

There are many unexplored opportunities in VR across training, media and simulation. Each industry may find new solutions to their own unique challenges. Experimentation is key to finding the biggest opportunities for innovation. This dynamic may be led by content and media platform producers over single-product startups, given the efficiency benefits of reused assets and optimizations for realism in VR. Facebook and Google have already made bold strides towards this future with Social VR application experimentation and YouTube experience respectively.

Key Questions this Study Will Answer:
The following are some of the key questions that this study will provide answers to:
•     What is virtual reality and why is it relevant to the enterprise?
•     What are the key applications of VR for each industry sector?
•     Who are the key providers of VR platforms for consumers?
•     What best practices can be determined from successful strategies using VR in industries?

Table of Contents

1. Executive Summary
Key Findings
2. Introduction to Virtual Reality
What is Virtual Reality?
The Immersive Technology Spectrum
VR Driven by Hardware Breakthroughs and Design Expertise
Moore’s Law and Exponential Computing Progress
Virtual Reality’s Growth Engine
Timeline of Virtual Reality
Business Opportunities in Virtual Reality
3. Virtual Reality Hardware, Development, and Distribution
Virtual Reality Headsets
Virtual Reality Tracking and Input Devices
Application Development—Tools and Engines
Platforms and Distribution
4. Virtual Reality Content and Industry Applications
Virtual Reality in Connected Industries
VR in Media, Entertainment and Gaming
VR in Industry 4.0
VR in Automotive
VR in Retail
5. Key in Virtual Reality
6. Growth Opportunities and Companies to Action
Growth Opportunity—Enterprise VR App Stores
Strategic Imperatives for IT Vendors in Enterprise VR
The Future of Virtual Reality—2017–2022
7. The Last Word
Implications and Recommendations for Vertical Industries
Legal Disclaimer
8. The Frost & Sullivan Story


List of Figures & Charts

1. Microprocessors: Transistor Counts by Date of Microchip Introduction, Global, 1970–2016
2. VR Industry: Timeline of Development, Global, 1838–2017
3. VR Industry: Predictions for Development, Global, 2017–2022

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The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.