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Increased ‘Health Consciousness’ Among Consumers and ‘Increased Focus on Clinical Research’ Will Drive Vitamin E Market
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Vitamin E is a term used for a group of fat-soluble substances, which are structurally and biologically related to the family of tocopherol. Naturally, vitamin E exists in eight different forms (alpha, beta, delta and gamma - tocopherol and – tocotrienol), however alpha-tocopherols are the most used form due to their high biological activity. Although, vitamin E can be obtained from a number of food sources including vegetable oils, nuts, fish, and leafy green vegetables, surveys have shown that the dietary intakes remain lower than the recommended levels. Therefore, vitamin E supplements have gained considerable traction among end-users. The compound is primarily known for its unique antioxidant and anti-inflammatory properties and for its immune enhancing properties. Further, a number of clinical studies have shown vitamin E to play significant role in the treatment or prevention of range of indications including cardiac problems, cancer, eye disorders, and cognitive disorders among others. Growing consumer awareness of the potential role of vitamin E in improving overall health and immune function remains a key factor driving the demand for vitamin E ingredient in dietary supplements market. Additionally, rising geriatric population and growing consumer consciousness towards healthy lifestyles are other key elements favouring growth of dietary supplements especially immune enhancing supplements like vitamin E. Further, changing consumer perception towards synthetic ingredients is expected to drive the demand for naturally derived vitamin E alternatives creating potential opportunities for the manufacturer active in the space. Geographically, Asia-Pacific and other developing economies are expected to witness considerable growth over the forecast period due to the improving economic conditions, rising health concerns and changing lifestyles. In contrast, North America and Europe, which are the key markets for dietary supplements, are expected to witness slow growth given the level of saturation and maturity of the ingredient category. However, clinical studies substantiating the role of vitamin E in treatment or prevention of lifestyle disorders that have high health burden could potentially result in increased penetration rate. Despite being a highly consolidated market, Chinese manufacturers offer stiff competition to the global players. Price volatility remains a key challenge for the market participants, thus manufacturers are working on developing alternate production technologies, which can potentially overcome demand supply problems. Also, research focusing on more sustainable and high yielding raw material sources has gained considerable traction. Changing environment laws in China is also expected to have probable impact on the ingredient category and remains a key challenge for the manufacturers globally.
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