Global Web and Mobile Analytics Market

Mobile Emerges as a Stand-alone Segment; Predictive Analytics is the Secret Sauce for Monetization

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Although the global online Web analytics market has long prevailed, the changing dynamics of consumer engagement on the Internet coupled with device proliferation have led to an inflection point. This study discusses these two analytics segments—Web and mobile. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and the Asia-Pacific markets. Market drivers and restraints are ranked and explained. The research also provides forecasts for global and regional revenues as well as a vertical analysis and competitive landscape. The study outlines current distribution channels and analysis of market demand. The base year is 2013 and the study period is from 2013 to 2020.

Table of Contents

Executive SummaryKey FindingsKey Findings (continued)Market Engineering MeasurementsMarket Engineering Measurements (continued)CEO’s PerspectiveMarket OverviewMarket Overview—ScopeKey Questions this Study will AnswerFrost & Sullivan Digital Media Value Chain CoverageMarket Overview—Online AnalyticsMarket Overview—Online Analytics (continued)Market Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—Frequently Used TermsMarket Overview—Frequently Used Terms (continued)Market Overview—Regions Covered Market Overview—End-user Vertical DefinitionsMarket Life Cycle Analysis—Assessment FactorsMarket Life Cycle Analysis—Web AnalyticsMarket Life Cycle Analysis—Web Analytics (continued)Market Life Cycle Analysis—Web Analytics (continued)Market Life Cycle Analysis—Web Analytics (continued)Market Life Cycle Analysis—Mobile AnalyticsMarket Life Cycle Analysis—Mobile Analytics (continued)Drivers and Restraints—Total Web and Mobile Analytics MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecasts and Trends—Total Web and Mobile Analytics MarketForecast AssumptionsRevenue ForecastRevenue Forecast DiscussionPricing Trends DiscussionPricing Trends Discussion (continued)Distribution Channels Distribution Channels DiscussionPercent Revenue Forecast by Region NALA Revenue ForecastEMEA Revenue ForecastAPAC Revenue ForecastRevenue Forecast Discussion by RegionRevenue Forecast Discussion by Region (continued) Application Vertical Analysis—Total Web and Mobile Analytics MarketPercent Revenue Breakdown by Application Vertical AnalysisApplication Vertical Analysis Discussion—M&EApplication Vertical Analysis Discussion—RetailApplication Vertical Analysis Discussion—Other HighlightsMarket Share and Competitive Analysis—Total Web and Mobile Analytics MarketCompetitive Analysis—Market ShareCompetitive EnvironmentCompetitive LandscapeCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)Market Leader—AdobeChallenger—GoogleChallenger—IBMContendersContenders (continued)Contenders (continued)Web Analytics Segment BreakdownKey FindingsMarket Engineering MeasurementsRevenue ForecastPercent Revenue Forecast by Region Regional Revenue ForecastRevenue Forecast Discussion by RegionMarket ShareCompetitive EnvironmentMobile Analytics Segment BreakdownKey FindingsMarket Engineering MeasurementsRevenue ForecastPercent Revenue Forecast by Region Revenue Forecast by Region Revenue Forecast Discussion by RegionRevenue Forecast Discussion by Region (continued)Revenue Forecast Discussion by Region (continued)Market ShareCompetitive EnvironmentTechnology TrendsTechnology Trends—Attribution ModelingTechnology Trends—Attribution Modeling (continued)Technology Trends—Multi-device, Multi-domain TrackingTechnology Trends—Tag Management Market TrendsMarket Trends—Mobile Advertising & MarketingOther Market Trends Other Market Trends (continued) Hot Company WatchlistHot Company WatchlistHot Company Watchlist—LocalyticsHot Company Watchlist—Localytics (continued)The Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Partial List of Companies InterviewedList of Companies Included in “Others”Learn More—Next StepsList of ExhibitsList of Exhibits (continued)List of Exhibits (continued)




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