Global Web and Mobile Analytics Market

Global Web and Mobile Analytics Market

Mobile Emerges as a Stand-alone Segment; Predictive Analytics is the Secret Sauce for Monetization

RELEASE DATE
19-Aug-2014
REGION
Global
Research Code: NDD0-01-00-00-00
SKU: EM00050-GL-MR_01990

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SKU
EM00050-GL-MR_01990

$4,950.00

$3,712.50 save 25 %

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Description

Although the global online Web analytics market has long prevailed, the changing dynamics of consumer engagement on the Internet coupled with device proliferation have led to an inflection point. This study discusses these two analytics segments—Web and mobile. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and the Asia-Pacific markets. Market drivers and restraints are ranked and explained. The research also provides forecasts for global and regional revenues as well as a vertical analysis and competitive landscape. The study outlines current distribution channels and analysis of market demand. The base year is 2013 and the study period is from 2013 to 2020.

Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

CEO’s Perspective

Market Overview—Scope

Key Questions this Study will Answer

Frost & Sullivan Digital Media Value Chain Coverage

Market Overview—Online Analytics

Market Overview—Online Analytics (continued)

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Frequently Used Terms

Market Overview—Frequently Used Terms (continued)

Market Overview—Regions Covered

Market Overview—End-user Vertical Definitions

Market Life Cycle Analysis—Assessment Factors

Market Life Cycle Analysis—Web Analytics

Market Life Cycle Analysis—Web Analytics (continued)

Market Life Cycle Analysis—Web Analytics (continued)

Market Life Cycle Analysis—Web Analytics (continued)

Market Life Cycle Analysis—Mobile Analytics

Market Life Cycle Analysis—Mobile Analytics (continued)

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Revenue Forecast

Revenue Forecast Discussion

Pricing Trends Discussion

Pricing Trends Discussion (continued)

Distribution Channels

Distribution Channels Discussion

Percent Revenue Forecast by Region

NALA Revenue Forecast

EMEA Revenue Forecast

APAC Revenue Forecast

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Percent Revenue Breakdown by Application Vertical Analysis

Application Vertical Analysis Discussion—M&E

Application Vertical Analysis Discussion—Retail

Application Vertical Analysis Discussion—Other Highlights

Competitive Analysis—Market Share

Competitive Environment

Competitive Landscape

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

Market Leader—Adobe

Challenger—Google

Challenger—IBM

Contenders

Contenders (continued)

Contenders (continued)

Key Findings

Market Engineering Measurements

Revenue Forecast

Percent Revenue Forecast by Region

Regional Revenue Forecast

Revenue Forecast Discussion by Region

Market Share

Competitive Environment

Key Findings

Market Engineering Measurements

Revenue Forecast

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Market Share

Competitive Environment

Technology Trends—Attribution Modeling

Technology Trends—Attribution Modeling (continued)

Technology Trends—Multi-device, Multi-domain Tracking

Technology Trends—Tag Management

Market Trends—Mobile Advertising & Marketing

Other Market Trends

Other Market Trends (continued)

Hot Company Watchlist

Hot Company Watchlist—Localytics

Hot Company Watchlist—Localytics (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Partial List of Companies Interviewed

List of Companies Included in “Others”

Learn More—Next Steps

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
Although the global online Web analytics market has long prevailed, the changing dynamics of consumer engagement on the Internet coupled with device proliferation have led to an inflection point. This study discusses these two analytics segmentsWeb and mobile. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and the Asia-Pacific markets. Market drivers and restraints are ranked and explained. The research also provides forecasts for global and regional revenues as well as a vertical analysis and competitive landscape. The study outlines current distribution channels and analysis of market demand. The base year is 2013 and the study period is from 2013 to 2020.
More Information
No Index No
Podcast No
Author Hiral Jasani
Industries Entertainment and Media
WIP Number NDD0-01-00-00-00
Is Prebook No