Global Web Event Services Market Outlook, Forecast to 2021

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This research covers the market for cloud-based webinars and webcasts assimilated under the umbrella term web event services.
Web events have become an established communications technology for businesses of all size that are looking for compelling and cost-effective ways to get their message out to a large audience. Customers are finding innovative uses of web events to drive their marketing, sales enablement, training and corporate communications strategy. Lower prices and greater ease of use combined with growing use of rich analytics and deeper integration into business workflows are spurring an uptick in adoption. This research provides web event cloud providers and their partners with a detailed analysis of the current and changing dynamics of the fast-evolving marketplace.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s Perspective Market Overview and Major FindingsMarket DefinitionsMarket Definitions (continued)Market Overview—Key Questions This Study Will AnswerEnterprise Communications and Collaboration LandscapeMarket SegmentationProject ScopeResearch CoverageWeb Events—Understanding the DifferencesMajor FindingsMajor Findings (continued)Major Findings (continued)Major Findings (continued)Major Findings (continued)External Challenges—Drivers and RestraintsMarket DriversMarket RestraintsMarket Revenue and ForecastForecast AssumptionsWeb Event Services Market—Revenue ForecastRevenue Contribution by Technology SegmentRevenue Contribution by RegionMarket TrendsCollaboration is a Broadening Solutions CategoryWebinars as Subset of Web EventsSMB AdoptionKey ApplicationsAverage Selling PricesEasy-to-use/Self-service Web Events Increase AdoptionRich Actionable Analytics will be a DifferentiatorGrowing Focus on Attendee Engagement and InteractivityGrowing Focus on Attendee Engagement and Interactivity (continued)Quality Web Events + Built-in Distribution = Sweet SpotMarket Share and Competitive AnalysisMarket Share for Web Event ServicesMarket Share for Pure-play Webcasting Vendors as a Subset of Web EventsCompetitive EnvironmentNew Solutions Reshape the MarketCompetitive OverviewCompetitive Assessment of Key VendorsCompetitive Assessment of Key VendorsCompetitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)Competitive Assessment of Key Vendors (continued)The Last WordThe Last WordLegal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)List of Companies CoveredLearn More—Next Steps

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