Growth Opportunities in the European Starter and Alternator Aftermarket, 2024 2030
Remanufactured Starters and Alternators will Continue to Dominate Growth Opportunities
22-May-2024
Europe
Market Research
This study considers growth opportunities in the European starter and alternator aftermarket for passenger cars and light commercial vehicles. It forecasts demand for new and remanufactured starters and alternators and average manufacturer-level price (MLP) through 2030. The study also evaluates shares, distribution channels, and technology trends. Brief profiles of key suppliers are provided, and the impact of connected, automated, shared, and electric (CASE) vehicles and growth drivers and restraints is discussed. The base year is 2023, and the forecast period is from 2024 to 2030. Leading brands in the European starter and alternator aftermarket are Robert Bosch GmbH, Borg Automotive A/S (Lucas and Elstock), Valeo Service, Denso Corporation, AS-PL, BV PSH, Alanko, WAI, Ridex, and Stark.
Author: Seshasayee Tatineni
The Impact of the Top 3 Strategic Imperatives on the Starter and Alternator Aftermarket
Transformative Megatrends
WHY
- Although shared mobility services have witnessed growth, the average annual kilometers (km) driven is declining across European countries, indicating a decline in personal mobility.
FROST PERSPECTIVE
- Shared vehicles have a higher average km traveled than personal vehicles; thus, they make a higher contribution to the starter and alternator aftermarket.
- OEMs and aftermarket brands will partner with both large and small fleets to increase their share and revenue.
Disruptive Technologies
WHY
- Battery electric vehicles (BEVs) will displace many internal combustion engine (ICE) vehicles in new vehicle sales in Europe by the end of the decade.
FROST PERSPECTIVE
- BEVs do not have starters and alternators, causing a decline in the total addressable market (TAM) for the aftermarket.
- However, the impact of EVs will not be significant during the forecast period.
Innovative Business Models
WHY
- eCommerce in the automotive aftermarket is growing rapidly, and third-party retailers dominate the space.
FROST PERSPECTIVE
- Aftermarket starter and alternator brands will partner with leading retailers to leverage retailers’ eCommerce capabilities to expand their customer base, increase share and revenue, and reduce costs.
Scope of Analysis
Geographic coverage | Europe |
United Kingdom | |
France | |
Germany | |
Italy | |
Spain | |
Rest of Europe | |
Study period | 2020–2030 |
Base year | 2023 |
Forecast period | 2024–2030 |
Monetary unit | Euro (€) (All prices and revenue reflect the manufacturer level when the product enters the first level of distribution.) |
Vehicle type | Passenger cars (PCs) and light commercial vehicles (LCVs) up to 3.5 tons |
Segmentation
Rotating Electrical Components
Starter
New Starter
Remanufactured Starter
- A starter is an electric motor that causes an engine's crankshaft to begin turning, which gets the engine running. Starters use the energy stored in the battery to initiate the engine, but they are not required when the vehicle is running.
- Remanufacturing refers to rebuilding a dead/malfunctioning starter, and the starter specifications being restored must match those of the original product. The process is accomplished through a combination of reused, repaired, and replaced components.
Alternator
New Alternator
Remanufactured Alternator
- An alternator is a belt-driven device that uses the engine's power to generate electrical energy.
- The key functions of an alternator are keeping the battery charged and in good condition and simultaneously powering the vehicle's electric system when the engine is running.
- Remanufacturing refers to rebuilding a dead/malfunctioning alternator, and the alternator specifications being restored must match those of the original product. The process is accomplished through a combination of reused, repaired, and replaced components.
Competitive Environment: Starter Aftermarket
Number of Competitors | 10–15 |
Competitive Factors | Cost, reliability, availability, distribution network |
Key End-user Industry Vertical | Automotive |
Leading Competitors | Bosch, Borg Automotive, Valeo, Denso |
Revenue Share of Top 3 Competitors (2023) | 73%–75% |
Other Notable Competitors | BV PSH, AS-PL, Ridex, Hella, Alanko, WAI, Rotovis, Stark, RTX |
Distribution Structure | Tier 1 OESs and IAM suppliers, WDs, retailers |
Competitive Environment: Alternator Aftermarket
Number of Competitors | 15–20 |
---|---|
Competitive Factors | Cost, performance, technology, reliability, distribution network |
Key End-user Industry Vertical | Automotive |
Leading Competitors | Bosch, Borg Automotive, Valeo, Denso |
Revenue Share of Top 3 Competitors (2023) | 71%–73% |
Other Notable Competitors | BV PSH, AS-PL, Ridex, Hella, Alanko, WAI, Rotovis, Stark, RTX |
Distribution Structure | Tier 1 OESs and IAM suppliers, WDs, retailers |
Growth Drivers
- Usually, starters and alternators are replaced in older vehicles. The growing vehicles in operation (VIO) and the increasing share of older vehicles in VIO will drive the aftermarket demand for starters and alternators.
- Shared vehicles tend to have a higher average annual km (in terms of distance covered), which shortens the replacement period, driving the aftermarket demand for starters and alternators.
- The increasing number of electrical and electronic components/systems in new vehicles increases the load on alternators, leading to reduced alternator life.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Starter and Alternator Aftermarket
Scope of Analysis
Segmentation
Competitive Environment: Starter Aftermarket
Competitive Environment: Alternator Aftermarket
Key Findings
Growth Drivers
Growth Restraints
CASE Impact, 2030
Forecast Considerations
Growth Metrics
Revenue and Unit Shipment Forecast
Revenue Forecast by Region
Unit Shipment Forecast by Region
Revenue Forecast by Product Type
Unit Shipment Forecast by Product Type
Average Pricing Forecast by Product Type
Revenue, Unit Shipment, and Average Pricing Forecast Analysis
Revenue Share by Brand
Revenue Share by Distribution Channel and Service Preference
Growth Metrics
Revenue and Unit Shipment Forecast
Revenue Forecast by Region
Unit Shipment Forecast by Region
Revenue Forecast by Product Type
Unit Shipment Forecast by Product Type
Average Pricing Forecast by Product Type
Revenue, Unit Shipment, and Average Pricing Forecast Analysis
Revenue Share by Brand
Revenue Share by Distribution Channel and Service Preference
Bosch, Lucas, and Elstock
Valeo and Denso
AS-PL and BV PSH
Growth Opportunity 1: Private Labels
Growth Opportunity 1: Private Labels (continued)
Growth Opportunity 2: eCommerce
Growth Opportunity 2: eCommerce (continued)
Growth Opportunity 3: Growth of Connected Vehicles
Growth Opportunity 3: Growth of Connected Vehicles (continued)
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer

- Starter and Alternator Aftermarket: Growth Drivers, Europe, 2024–2030
- Starter and Alternator Aftermarket: Growth Restraints, Europe, 2024–2030
- Starter Aftermarket: Growth Metrics, Europe, 2023
- Starter Aftermarket: Revenue and Unit Shipment Forecast, Europe, 2020–2030
- Starter Aftermarket: Revenue Forecast by Region, Europe, 2020–2030
- Starter Aftermarket: Unit Shipment Forecast by Region, Europe, 2020–2030
- Starter Aftermarket: Revenue Forecast by Product Type, Europe, 2020–2030
- Starter Aftermarket: Unit Shipment Forecast by Product Type, Europe, 2020–2030
- Starter Aftermarket: Average Pricing Forecast by Product Type, Europe, 2020–2030
- Starter Aftermarket: Revenue Share by Brand, Europe, 2023
- Starter Aftermarket: Revenue Share by Distribution Channel and Service Preference, Europe, 2023
- Alternator Aftermarket: Growth Metrics, Europe, 2023
- Alternator Aftermarket: Revenue and Unit Shipment Forecast, Europe, 2020–2030
- Alternator Aftermarket: Revenue Forecast by Region, Europe, 2020–2030
- Alternator Aftermarket: Unit Shipment Forecast by Region, Europe, 2020–2030
- Alternator Aftermarket: Revenue Forecast by Product Type, Europe, 2020–2030
- Alternator Aftermarket: Unit Shipment Forecast by Product Type, Europe, 2020–2030
- Alternator Aftermarket: Average Pricing Forecast by Product Type, Europe, 2020–2030
- Alternator Aftermarket: Revenue Share by Brand, Europe, 2023
- Alternator Aftermarket: Revenue Share by Distribution Channel and Service Preference, Europe, 2023
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Research Scope
The base year is 2023, and the forecast period is from 2024 to 2030
Key Issues Addressed
- What is the current size of starter and alternator aftermarket in terms of revenue and unit shipments, and how will it change by 2030?
- What is the average manufacturer-level price for starter and alternator, and how will it change by 2030?
- What is the market share of major brands for each component ?
- What does the distribution channel for each component look like?
.
Deliverable Type | Market Research |
---|---|
Author | seshasayee Tatineni |
Industries | Automotive |
No Index | No |
Is Prebook | No |
Keyword 1 | European Aftermarket Market |
Keyword 2 | Automotive Aftermarket Trends |
Keyword 3 | Market Analysis Europe |
List of Charts and Figures | Starter and Alternator Aftermarket: Growth Drivers, Europe, 2024–2030~ Starter and Alternator Aftermarket: Growth Restraints, Europe, 2024–2030~ Starter Aftermarket: Growth Metrics, Europe, 2023~ Starter Aftermarket: Revenue and Unit Shipment Forecast, Europe, 2020–2030~ Starter Aftermarket: Revenue Forecast by Region, Europe, 2020–2030~ Starter Aftermarket: Unit Shipment Forecast by Region, Europe, 2020–2030~ Starter Aftermarket: Revenue Forecast by Product Type, Europe, 2020–2030~ Starter Aftermarket: Unit Shipment Forecast by Product Type, Europe, 2020–2030~ Starter Aftermarket: Average Pricing Forecast by Product Type, Europe, 2020–2030~ Starter Aftermarket: Revenue Share by Brand, Europe, 2023~ Starter Aftermarket: Revenue Share by Distribution Channel and Service Preference, Europe, 2023~ Alternator Aftermarket: Growth Metrics, Europe, 2023~ Alternator Aftermarket: Revenue and Unit Shipment Forecast, Europe, 2020–2030~ Alternator Aftermarket: Revenue Forecast by Region, Europe, 2020–2030~ Alternator Aftermarket: Unit Shipment Forecast by Region, Europe, 2020–2030~ Alternator Aftermarket: Revenue Forecast by Product Type, Europe, 2020–2030~ Alternator Aftermarket: Unit Shipment Forecast by Product Type, Europe, 2020–2030~ Alternator Aftermarket: Average Pricing Forecast by Product Type, Europe, 2020–2030~ Alternator Aftermarket: Revenue Share by Brand, Europe, 2023~ Alternator Aftermarket: Revenue Share by Distribution Channel and Service Preference, Europe, 2023~ |
Podcast | No |
WIP Number | MH2A-01-00-00-00 |