Growth Opportunities in the Global Webinars and Virtual Events Market

Growth Opportunities in the Global Webinars and Virtual Events Market

Travel Restrictions and Remote Work Unlock New Growth Potential for Digital-First Engagement

RELEASE DATE
22-Sep-2021
REGION
Latin America
Research Code: K5A8-01-00-00-00
SKU: IT04390-GL-MT_25796
$4,950.00
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IT04390-GL-MT_25796
$4,950.00
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Description

In 2020, remote work and social distancing norms drove millions of businesses to cancel their brick-and-mortar events and shift to webinars and virtual events as an alternative to connect with distributed audiences. Driven by the long term, sustainable impact of distributed and hybrid work and adoption of digital channels, webinars and virtual events represent a booming growth opportunity.

Standing at $1.57 billion in 2020, the global webinars and virtual events market will nearly triple in size to reach $4.44 billion in 2025. Advanced data reporting, accessibility, reach, ease-of-use, no travel, and sustainability are the primary growth vectors putting the overall market on a high growth trajectory. In order to retain the broad digital audiences acquired during the pandemic, businesses will continue to invest in webinar and virtual event technologies leading to a robust revenue compound annual growth rate (CAGR 2020-2025) of 23.1 percent for the total market.

This report uncovers several top of mind trends for the short- to mid-term and analyzes the key workplace transformation and digital events trends emerging in the post-pandemic era. As remote and hybrid work become the new normal, what will be the new growth opportunities
for webinars and virtual events? What will hybrid events of tomorrow look like? Given the fast changing market landscape, there are significant growth opportunities for vendors that can differentiate on better engagement and AI-driven feature sets in addition to pricing, use cases as well as scale and managed services. Frost & Sullivan has analyzed the key market trends and has forecasted the market size/CAGR for webinars and virtual events. This report assesses the growth opportunities available to vendors in this space and lays out key strategies for success in the post-COVID online and hybrid events market.

Author: Roopam Jain

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

Growth Opportunities Fuel the Growth Pipeline Engine™

Research Scope and Methodology

Research Scope and Methodology (continued)

COVID-19 Travel Restrictions and the Events Industry

Market Segmentation

Key Growth Metrics

Market Overview

Market Overview (continued)

Market Overview (continued)

Market Overview (continued)

Market Overview (continued)

Key Competitors 2021

Competitive Landscape

Competitive Landscape (continued)

Growth Drivers

Growth Restraints

Post-pandemic State of Work

Communications and Collaboration Solution Investment Drivers

Factors Restraining Use of Communications and Collaboration Tools

Widespread Use of Webinars

Webinars are Widely Deployed Across the Organization

Top Reasons for AI Investments

Top Purchase Factors in Selecting Big Data Analytics Solutions

Technology Trends

Technology Trends (continued)

Total Addressable Market (TAM)

Revenue Forecasts

Forecast Assumptions

Percent of Revenue by Event Type

Number of Webinars Forecast

Revenue Contribution by Region

Competitive Environment

Revenue Market Share—Total Market

Revenue Market Share—Webinars

Revenue Market Share—Virtual Events

Market Share—Number of Webinars

Market Share Analysis

Market Share Analysis (continued)

Market Share Analysis (continued)

Growth Opportunities for Providers—Top Recommendations

Growth Opportunities for Providers—Top Recommendations (continued)

Growth Opportunity 1—Focus on AI and IoT to Create Personalized and Engaging Experiences

Growth Opportunity 1—Focus on AI and IoT to Create Personalized and Engaging Experiences (continued)

Growth Opportunity 2—Hybrid Events Address the Next Normal

Growth Opportunity 2—Hybrid Events Address the Next Normal (continued)

Growth Opportunity 3—Extensible, Programmable Events Platforms

Growth Opportunity 3—Extensible, Programmable Events Platforms (continued)

Growth Opportunity 4—Video Conferencing Integration

Growth Opportunity 4—Video Conferencing Integration (continued)

Growth Opportunity 5—Team Collaboration Integration

Growth Opportunity 5—Team Collaboration Integration (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

Related Research
In 2020, remote work and social distancing norms drove millions of businesses to cancel their brick-and-mortar events and shift to webinars and virtual events as an alternative to connect with distributed audiences. Driven by the long term, sustainable impact of distributed and hybrid work and adoption of digital channels, webinars and virtual events represent a booming growth opportunity. Standing at $1.57 billion in 2020, the global webinars and virtual events market will nearly triple in size to reach $4.44 billion in 2025. Advanced data reporting, accessibility, reach, ease-of-use, no travel, and sustainability are the primary growth vectors putting the overall market on a high growth trajectory. In order to retain the broad digital audiences acquired during the pandemic, businesses will continue to invest in webinar and virtual event technologies leading to a robust revenue compound annual growth rate (CAGR 2020-2025) of 23.1 percent for the total market. This report uncovers several top of mind trends for the short- to mid-term and analyzes the key workplace transformation and digital events trends emerging in the post-pandemic era. As remote and hybrid work become the new normal, what will be the new growth opportunities for webinars and virtual events What will hybrid events of tomorrow look like Given the fast changing market landscape, there are significant growth opportunities for vendors that can differentiate on better engagement and AI-driven feature sets in addition to pricing, use cases as well as scale and managed services. Frost & Sullivan has analyzed the key market trends and has forecasted the market size/CAGR for webinars and virtual events. This report assesses the growth opportunities available to vendors in this space and lays out key strategies for success in the post-COVID online and hybrid events market. Author: Roopam Jain; Robert Arnold
More Information
No Index No
Podcast No
Author Roopam Jain
Industries Information Technology
WIP Number K5A8-01-00-00-00
Is Prebook No
GPS Codes 9528-C1,9535-C3,9717-C3,9A59-C1,9705-C1,9A5B-C1,9610,9656