Growth Opportunities in the Phytochemicals Market in Sub-Saharan Africa, 2016

Actionable Strategies for Putting Nature to Work

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The phytochemicals market for personal care in sub-Saharan Africa was worth $300 million in 2016 and will see a relatively fast growth (CAGR of 5.5%) over the next five years. This study is designed to provide a road-map for translating strategy into specific, meaningful tactics; which are based on insights that have been collected through on-the-ground research. The study outlines the skills, resources and technologies required to take advantage of a booming personal care market in Sub-Saharan market. Furthermore, manufacturers of phytochemicals and personal care are provided with competitive insights which will allow them to effectively position their product segments in this relatively unknown but high potential market.
Only active chemicals are covered in the scope of this study, inactive chemicals such as surfactants are excluded from the scope of the research.     
The increasing pace of urbanization has led to improved living standards and a growth in consumer expenditure. According to the International Monetary Fund (IMF), sub-Saharan Africa is considered to be the second-fastest-growing region in the world after Asia-Pacific and presents one of the last growth frontiers.

Geographic Scope: Sub-Saharan Africa
Product Scope: Phytochemicals—active ingredients in personal care
Application Scope: Oral care, hair care and skin care
Study Period: 2016 to 2021

Key Questions Answered:
•     At what rate is the sub-Saharan Africa market for personal care ingredients growing or declining, and are growth changes expected in the
forecast period? What Mega Trends are driving this trend?
•     What product and technology trends are evident in the personal care market?
•     How can companies tailor their products to meet the demands of a more discerning and fast changing market?
•     What does the phytochemicals market competitive landscape look like? Who are the important market competitors and what
products/services do they offer?
•     What skills, resources and technologies will give market participants competitive advantage in this increasingly competitive market?
•     Outside of traditional markets such as South Africa, Kenya and Nigeria, which emerging markets should market participants focus on to
maximize their growth?

Key Target Audience:
•     Current market participants
•     Potential new entrants
•     Potential investors
•     Research and development institutions
•     Government bodies
•     Financial institutions

Research in bio-based products has reached a tipping point in the chemical industry’s attempts to seek newer growth opportunities through geographic expansion, innovation in greener products and processes. Phytochemicals are every naturally occurring chemical present in plants and algae; these include monomers, polymers, plastics, formulated products or chemicals derived from renewable biomass. Sub-Saharan Africa has between 40, 000 and 60,000 plant species of which approximately 35,000 are only found in the region. The region is home to more than 900 million consumers and the number is expected to increase to 2.35 billion by 2050. Furthermore, 70% of the population is below the age of 30.

The increasing pace of urbanization has led to improved living standards and a growth in consumer expenditure. According to the International Monetary Fund (IMF), sub-Saharan Africa is considered to be the second-fastest-growing region in the world after Asia-Pacific and presents one of the last growth frontiers.

Table of Contents

1. Executive Dashboard
Purpose of this Experiential Study
5 Step Process to Transformational Growth
Strategic Imperatives for Manufacturers, Refiners and Blenders
Growth Opportunities for Manufacturers, Refiners & Blenders
2. Growth Environment—Market Overview
Market Definitions
Existing Value Chain for Phytochemicals in Sub-Saharan Africa
Phytochemicals Landscape—Biomass Suppliers
Manufacturer Landscape
Key End-User Landscape
Manufacturer Landscape
Drivers and Restraints
3. Market Forecasts
Revenue Forecast—Total Phytochemicals Market for Personal Care
4. Visioning Scenarios
Macro-to-Micro Visioning
Trends/Factors Impacting the Phytochemicals Market
Top Predictions for the Phytochemicals Market
5. Growth Pipeline
Levers for Growth
6. Vision and Strategy—Growth Opportunities
Growth Opportunity 1—Availability of Untapped Raw Material Sources and Customer Bases
Growth Opportunity 2—Partnerships
Growth Opportunity 3—Investment/ M&A and New Capabilities
7. Brand and Demand—Growth Opportunities
Growth Opportunity 4—Customer Research as a Tool for Differentiation
8. Brand and Demand—Technology and IP
Growth Opportunity 5—Developing Downstream Activities to Maximize Margins
Technology Management Strategy
9. Growth Opportunities Matrix
Identifying Your Company’s Growth Zone
Growth Opportunities 1–15: Vision and Strategy
Growth Opportunities Matrix
10. Growth Strategy and Implementation
Prioritized Opportunities Through Implementation
Legal Disclaimer
11. Appendix
Identified, Rare Phytochemicals
Commonly Occurring Phytochemicals

List of Figures & Charts

1. Total Phytochemicals Market in the Personal Care: Key Market Drivers and Restraints, SSA, 2017–2022

1. Total Phytochemicals Market in Personal Care: Revenue Forecast, SSA, 2016–2021
2. Total Phytochemicals Market in Personal care: Percent Revenue by Segments, SSA, 2016
3. Total Phytochemicals Market in Personal Care: Percent Revenue for Skin Care Segments, SSA, 2016

phytochemicals in sub-saharan africa

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