Growth Opportunities within Selected Chemicals Market in Nigeria and Kenya

Infrastructure Development and Market Self-sufficiency Drives Growth

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The drive for infrastructure development and market self-sufficiency is common to both Nigeria and Kenya, as is the desire to export excess products to neighbouring countries. This study provides an overview of the cement, fertiliser, and plastic packaging markets in Nigeria and Kenya and highlights key growth opportunities in each market. Content includes an overview of the African growth path to 2020 and context for the Nigerian and Kenyan analysis; a comparison of factors that impact growth opportunities in these two countries; major drivers and restraints impacting growth opportunities for each country; and market metrics for the 3 segments per country.

Table of Contents

1. Executive Summary
Key Findings
2. Study Scope and Introduction
Scope of the Study
Factors Impacting Growth Opportunities
Research Definitions
Abbreviations and Acronyms
3. The African Growth Path—Nigeria and Kenya
Forecast GDP CAGRs for African Countries (2015–2020)
Nigeria Outperforms Kenya in Growth
Nigeria versus Kenya—Political Indicators
Nigeria versus Kenya—Economic Indicators
Nigeria versus Kenya—Market Access Indicators
Nigeria versus Kenya—Social Indicators
4. Drivers and Restraints Impacting Growth in Nigeria
Market Drivers
More Diversified Manufacturing Sector
Growth in the construction sector
credit facilities for non-oil exports
Market Restraints
Low Oil Prices
Inadequate Infrastructure
Impaired Security and Corruption
5. Growth Opportunities—Nigeria
Selected Sub-sectors
Nigerian Cement Market Overview
Nigerian Cement Market Drivers
New opportunities for cement
Growing housing and infrastructure requirements
Bagged cement is on the import prohibition list
Nigerian Cement Market Restraints
Erratic power supply limits
Competitive oligopoly
Cheap Asian imports
Nigerian Fertiliser Market Drivers
Drive towards self-sufficiency
Government commitment to promoting soil-specific and good-quality fertilisers
Continued functioning of the Growth Enhancement Scheme (GES)
Nigerian Fertiliser Market Restraints
Limited access to finance and product
Adulterated products
Agro dealers do not have fertiliser knowledge
New military regulation
Nigerian Plastic Packaging Market Drivers
Increased demand for convenience and packaged food
The growing formal retail sector
The shift from glass and tin to plastic packaging
Nigerian Plastic Packaging Market Restraints
Low raw material availability and power outages
limited spending power of low income Nigerians
Rising labour costs
6. Drivers and Restraints Impacting Growth in Kenya
Market Drivers
Construction Sector
Agriculture Sector
Wholesale and Retail Trade
Market Restraints
Electricity Costs
Reliance on Imports
Corruption and Bureaucracy
7. Growth Opportunities—Kenya
Selected Sub-sectors
Kenyan Cement Market Overview
Kenyan Cement Market Drivers
Major infrastructure projects
Exporting opportunities
Innovation in the concrete market
Kenyan Cement Market Restraints
Cheap Asian imports
Increased competition
politics and weakening exchange rates
Kenyan Cement Market Growth Opportunities
Kenyan Fertiliser Market Overview
Kenyan Fertiliser Market Drivers
Current drive towards fertiliser self-sufficiency
County involvement in fertiliser subsidies
Improved farmer education and access to agro dealers
Kenyan Fertiliser Market Restraints
Reliance on imported fertiliser
Bureaucratic problems
Counterfeit fertilisers
Kenyan Fertiliser Market Growth Opportunities
Kenyan Plastic Packaging Market Overview
Kenyan Plastic Packaging Market Drivers
Lifestyle changes
Investments in the retail sector
Demand for agricultural packaging
Kenyan Plastic Packaging Market Restraints
All raw materials are imported
Rising labour
limited spending power of low income Kenyans
Kenyan Plastic Packaging Market Growth Opportunities
8. Conclusions and Strategic Recommendations
Infrastructure Development and Market Self-Sufficiency Drive Growth Opportunities
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List of Figures & Charts

1. Growth Opportunities: Selected Factors Impacting Growth, Nigeria and Kenya, 2016–2020
2. Growth Opportunities: Forecast GDP CAGRs, Africa, 2015–2020
3. GDP (PPP) per Capita, Nigeria and Kenya, 2015–2020
4. Growth Opportunities: Key Market Drivers, Nigeria, 2016–2020
5. Growth Opportunities: Contribution of Activity Sector to Rebased GDP, Nigeria, 2010 and 2015
6. Growth Opportunities: Contribution to the Manufacturing Sector, Nigeria, 2010 and 2015
7. Growth Opportunities: Impact of Oil Prices on the Growth in the Manufacturing Sector, Nigeria, 2014 and 2015
8. Growth Opportunities: Key Market Restraints, Nigeria, 2016–2020
9. Growth Opportunities: Local Cement Consumption, Nigeria, 2015
10. Cement Market: Key Market Drivers, Nigeria, 2016–2020
11. Cement Market: Key Market Restraints, Nigeria, 2016–2020
12. Growth Opportunities: Consumption by Fertilizer Types, Nigeria, 2014
13. Growth Opportunities: Local Fertiliser Consumption, Nigeria, 2014
14. Fertiliser Market: Key Market Drivers, Nigeria, 2016–2020
15. Fertiliser Market: Key Market Restraints, Nigeria, 2016–2020
16. Growth Opportunities: Plastic Type by Application, Nigeria, 2015
17. Plastic Packaging Market: Key Market Drivers, Nigeria, 2016–2020
18. Plastic Packaging Market: Key Market Restraints, Nigeria, 2016–2020
19. Growth Opportunities: Key Market Drivers, Kenya, 2016–2020
20. Growth Opportunities: Contribution of Activity Sector to GDP, Kenya, 2010 and 2015
21. Growth Opportunities: Cost of New Buildings and Commercial Bank Loans, Kenya, 2010–2015
22. Growth Opportunities: Key Market Restraints, Kenya, 2016–2020
23. Growth Opportunities: Major Cement Producers, Kenya, 2015 and 2020
24. Cement Market: Key Market Drivers, Kenya, 2016–2020
25. Cement Market: Key Market Restraints, Kenya, 2016–2020
26. Fertiliser Market: Local Fertiliser Consumption, Kenya, 2015
27. Fertiliser Market: Key Market Drivers, Kenya, 2016–2020
28. Fertiliser Market: Key Market Restraints, Kenya, 2016–2020
29. Growth Opportunities: Plastic Type by Application, Kenya, 2015
30. Plastic Packaging Market: Key Market Drivers, Kenya, 2016–2020
31. Plastic Packaging Market: Key Market Restraints, Kenya, 2016–2020


1. Growth Opportunities: Contribution to Total GDP Value by Country, Africa, 2015
2. Growth Opportunities: Political Stability and Regulatory Quality, Selected Countries, 2014
3. Growth Opportunities: Analysis of Growth Factors, Nigeria and Kenya, 2015
4. Growth Opportunities: Absolute Manufacturing Activity Values, Nigeria, 2010 and 2015
5. Growth Opportunities: Percentage Share of Manufacturing Activity, Nigeria, 2010 and 2015
6. Cement Market: Major Cement Producers, Nigeria, 2015 and 2020
7. Cement Market: Estimated Cement Consumption, Selected Countries, 2015
8. Cement Market: Volume Market Share, Nigeria, 2015
9. Growth Opportunities: Fertiliser Consumption, Nigeria, 2014 and 2019
10. Fertiliser Market: Estimated Fertilizer Consumption, Selected Countries and Regions, 2013
11. Growth Opportunities: Major Plastic Packaging Material Types, Nigeria, 2015 and 2020
12. Plastic Packaging Market: Estimated Plastic Packaging Consumption, Selected Countries, 2014
13. Growth Opportunities: Volume Market Share, Nigeria, 2015
14. Growth Opportunities: Cement Consumption, Kenya, 2010–2015
15. Growth Opportunities: Road Expenditure, Kenya, 2010 –2015
16. Growth Opportunities: Historical Foreign Exchange Rates (KES/$), Kenya, 2010–2015
17. Growth Opportunities: Control of Corruption Scores, Selected Countries, 2010 and 2014
18. Cement Market: Estimated Cement Consumption, Selected Countries, 2015
19. Cement Market: Cement Production Capacity Share, Kenya, 2015
20. Growth Opportunities: Fertiliser Consumption, Kenya, 2015 and 2020
21. Fertiliser Market: Fertiliser Types, Kenya, 2015
22. Fertiliser Market: Estimated Fertilizer Consumption, Selected Countries and Regions, 2013
23. Plastic Packaging: Major Plastic Packaging Material Types, Kenya, 2015 and 2020
24. Growth Opportunities: Estimated Plastic Packaging Consumption, Selected Countries, 2014
25. Growth Opportunities: Volume Market Share, Kenya, 2015



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