Gulf Cooperation Council Mobile Value Added Services Market

Applications to Capture the Wallet Share of Customers


This is a study on the Mobile Value Added Services (MVAS) market in the Gulf Cooperation Council (GCC) Region in 2014. It analyzes market trends, MVAS products, and trends in the 6 countries in the region and the market forecast for the period 2014–2020. The MVAS market continues to grow with data applications and vernacular content based VAS products. The study covers the competitive environment in each country with focus on major MVAS products in the market. The market segments covered in this study are non-voice services such, data services, and other Wireless Application Protocol (WAP), Interactive Voice Response (IVR), Interactive Voice and Video Response (IVVR), and Unstructured Supplementary Service Data (USSD) based services.
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Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Mobile VAS
P2P SMS
A2P SMS
P2A SMS
Aims and Objectives
Geographic Scope
The Kingdom of Saudi Arabia (KSA)
The United Arab Emirates (UAE)
Qatar
Kuwait
Oman
Bahrain
3. Drivers and Restraints—Total Mobile VAS Market
Market Drivers
High mobile penetration
Accelerated initiatives by the governments in the region
Mobile VAS as a differentiation and revenue generation tool
Increased availability of affordable multifunction handsets
High usage of media and infotainment through 3G services
Market Restraints
Absence of a transparent revenue sharing model
Lack of awareness
Security concerns
Revenue sharing is heavily skewed toward telecom operators
4. Forecasts and Trends—Total Mobile VAS Market
Mobile Applications Market
Mobile Applications Revenue and Business Models
One Time Payments
Subscription Services
App Stores
Revenue Sharing Model in the VAS Industry
Revenue Forecast
Revenue Forecast by Country
Percent Revenue Forecast by Country
Market Segmentation by Service
5. Market Share and Competitive Analysis— Total Mobile VAS Market
Competitive Environment
6. KSA Breakdown
Market Engineering Measurements, KSA, 2014
Revenue Forecast, KSA, 2014–2020, CAGR = 14.5%
Percent Revenue Breakdown by Service Provider, KSA, 2014
Competitive Structure, KSA, 2014
Top Competitors—Telecom Operators, KSA, 2014
7. Bahrain Breakdown
Market Engineering Measurements, Bahrain, 2014
Revenue Forecast, Bahrain, 2014–2020, CAGR = 14.5%
Percent Revenue Breakdown by Service Provider, Bahrain, 2014
Competitive Structure, Bahrain, 2014
Top Competitors—Telecom Operators, Bahrain, 2014
8. Qatar Breakdown
Market Engineering Measurements, Qatar, 2014
Revenue Forecast, Qatar, 2014–2020, CAGR = 14.5%
Percent Revenue Breakdown by Service Provider, Qatar, 2014
Competitive Structure, Qatar, 2014
Top Competitors—Telecom Operators, Qatar, 2014
9. UAE Breakdown
Market Engineering Measurements, UAE, 2014
Revenue Forecast, UAE, 2014–2020, CAGR = 14.5%
Percent Revenue Breakdown by Service Provider, UAE, 2014
Competitive Structure, UAE, 2014
Top Competitors—Telecom Operators, UAE, 2014
10. Other GCC Countries Breakdown—Oman and Kuwait
Market Engineering Measurements, Other GCC Countries, 2014
Revenue Forecast, Other GCC Countries, 2014–2020, CAGR = 14.5%
Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014
Competitive Structure, Other GCC Countries, 2014
Top Competitors—Telecom Operators, Other GCC Countries, 2014
11. The Last Word
Legal Disclaimer
12. Appendix

Infographic



List of Figures & Charts

1. Market Definitions – Scope
2. Market Overview—Aims and Objectives
3. Market Overview—Geographic Scope
4. Total Mobile VAS Market: Key Market Drivers, GCC Countries, 2015–2020
5. Total Mobile VAS Market: Key Market Restraints, GCC Countries, 2015–2020
6. Mobile Applications Market
7. Revenue Sharing Model in the VAS Industry
8. Total Mobile VAS Market: Competitive Environment, GCC Countries, 2014
9. Mobile VAS Market: Market Engineering Measurements, KSA, 2014
10. Mobile VAS Market: Competitive Structure, KSA, 2014
11. Mobile VAS Market: Telecom Operators, KSA, 2014
12. Mobile VAS Market: Market Engineering Measurements, Bahrain, 2014
13. Mobile VAS Market: Competitive Structure, Bahrain, 2014
14. Mobile VAS Market: Telecom Operators, Bahrain, 2014
15. Mobile VAS Market: Market Engineering Measurements, Qatar, 2014
16. Mobile VAS Market: Competitive Structure, Qatar, 2014
17. Mobile VAS Market: Telecom Operators, Qatar, 2014
18. Mobile VAS Market: Market Engineering Measurements, UAE, 2014
19. Mobile VAS Market: Competitive Structure, UAE, 2014
20. Mobile VAS Market: Telecom Operators, UAE, 2014
21. Mobile VAS Market: Market Engineering Measurements, Other GCC Countries, 2014
22. Mobile VAS Market: Competitive Structure, Other GCC Countries, 2014
23. Mobile VAS Market: Telecom Operators, Other GCC Countries, 2014


1. Total Mobile VAS Market: Revenue Forecast, GCC Countries, 2014–2020, Revenue CAGR, 2014–2020
2. Total Mobile VAS Market: Revenue Forecast by Country, GCC Countries, 2014–2020
3. Total Mobile VAS Market: Percent Revenue Forecast by Country, GCC Countries, 2014 and 2020
4. Total Mobile VAS Market: Market Segmentation by Service, GCC Countries, 2014
5. Mobile VAS Market: Revenue Forecast, KSA, 2014–2020, CAGR
6. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, KSA, 2014
7. Mobile VAS Market: Revenue Forecast, Bahrain, 2014–2020, CAGR
8. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Bahrain, 2014
9. Mobile VAS Market: Revenue Forecast, Qatar, 2014–2020, CAGR
10. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Qatar, 2014
11. Mobile VAS Market: Revenue Forecast, UAE, 2014–2020, CAGR
12. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, UAE, 2014
13. Mobile VAS Market: Revenue Forecast, Other GCC Countries, 2014–2020, CAGR
14. Mobile VAS Market: Percent Revenue Breakdown by Service Provider, Other GCC Countries, 2014



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