Gulf Cooperation Council Mobile Value Added Services Market

Applications to Capture the Wallet Share of Customers

  • Research Code : P858-01-00-00-00
  • SKU : TE00454-SA-MR_02141
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  • Release Date : 17-Dec-2015
  • Region : South Asia, Middle East & North Africa
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This is a study on the Mobile Value Added Services (MVAS) market in the Gulf Cooperation Council (GCC) Region in 2014. It analyzes market trends, MVAS products, and trends in the 6 countries in the region and the market forecast for the period 2014–2020. The MVAS market continues to grow with data applications and vernacular content based VAS products. The study covers the competitive environment in each country with focus on major MVAS products in the market. The market segments covered in this study are non-voice services such, data services, and other Wireless Application Protocol (WAP), Interactive Voice Response (IVR), Interactive Voice and Video Response (IVVR), and Unstructured Supplementary Service Data (USSD) based services.
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