Hearing and Acting on the Voice of the Customer

Hearing and Acting on the Voice of the Customer

Enterprise feedback management (EFM), Voice of Customer (VoC), and Voice of Employee (VoE) Programs and Surveys, and Social Listening Obtains Actionab

RELEASE DATE
09-Nov-2016
REGION
North America
Research Code: 9857-00-76-00-00
SKU: IT03208-NA-MR_19418

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
IT03208-NA-MR_19418

$1,500.00

$1,125.00 save 25 %

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Description

Obtaining and understanding the Voice of the Customer (VoC) is critical to future customer loyalty, customer social media brand promotion, and in marketplace differentiation. Money talks, but tracking and analyzing customer transactions represent only one set of tones. Customer attitudes towards brands, shaped by their experiences with products, sales, service, and support, comprise the others.
As a result, companies are giving VoC greater strategic importance.

Table of Contents

Hearing and Acting on the Voice of the Customer

Related Research
Obtaining and understanding the Voice of the Customer (VoC) is critical to future customer loyalty, customer social media brand promotion, and in marketplace differentiation. Money talks, but tracking and analyzing customer transactions represent only one set of tones. Customer attitudes towards brands, shaped by their experiences with products, sales, service, and support, comprise the others. As a result, companies are giving VoC greater strategic importance.
More Information
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-76-00-00
Is Prebook No