Hearing and Acting on the Voice of the Customer
Hearing and Acting on the Voice of the Customer
Enterprise feedback management (EFM), Voice of Customer (VoC), and Voice of Employee (VoE) Programs and Surveys, and Social Listening Obtains Actionab
RELEASE DATE
09-Nov-2016
09-Nov-2016
REGION
North America
North America
Research Code: 9857-00-76-00-00
SKU: IT03208-NA-MR_19418
$1,500.00
In stock
SKU
IT03208-NA-MR_19418
Description
Obtaining and understanding the Voice of the Customer (VoC) is critical to future customer loyalty, customer social media brand promotion, and in marketplace differentiation. Money talks, but tracking and analyzing customer transactions represent only one set of tones. Customer attitudes towards brands, shaped by their experiences with products, sales, service, and support, comprise the others.
As a result, companies are giving VoC greater strategic importance.
Table of Contents
Hearing and Acting on the Voice of the Customer
Related Research
Obtaining and understanding the Voice of the Customer (VoC) is critical to future customer loyalty, customer social media brand promotion, and in marketplace differentiation. Money talks, but tracking and analyzing customer transactions represent only one set of tones. Customer attitudes towards brands, shaped by their experiences with products, sales, service, and support, comprise the others.
As a result, companies are giving VoC greater strategic importance.
No Index | No |
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Podcast | No |
Author | Brendan Read |
Industries | Information Technology |
WIP Number | 9857-00-76-00-00 |
Is Prebook | No |