Hot TopicMobile Messaging Markets in Brazil, Colombia, and Mexico

Mobile Messaging Apps to Highly Impact SMS Revenue


This research service analyzes the short message service (SMS) markets in Brazil, Colombia, and Mexico with a focus on the impact of over-the-top (OTT) mobile messaging solutions available in the market. Market metrics that are covered include data services breakdown per country, SMS revenues from 2009 to 2018, drivers and restraints for the SMS market, and key challenges for the mobile operators.

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Table of Contents

Hot Topic—Mobile Messaging Markets in Brazil, Colombia, and MexicoExecutive SummaryExecutive Summary IntroductionResearch Objectives, Scope, and Methodology Key DefinitionsTraditional SMS Markets—Overall PictureMobile Messaging Market—Traditional SMS Market in BrazilMobile Messaging Market—Traditional SMS Market in ColombiaMobile Messaging Market—Traditional SMS Market in MexicoThe OTT ChallengeExamples of OTT Providers Evolution of OTTThe OTT Challenge—Implications for Mobile OperatorsThe OTT Challenge—Implications for Mobile Operators (continued)Approaches to OTT from Mobile Operators Approaches to OTT from Mobile Operators (continued) Drivers, Restraints, and ForecastMobile Messaging Market—Market DriversMobile Messaging Market—Market Drivers DiscussionMobile Messaging Market—Market RestraintsMobile Messaging Market—Market Restraints DiscussionMobile Messaging Market—Traditional SMS Revenue Forecast in BrazilMobile Messaging Market—Traditional SMS Revenue Forecast in Brazil DiscussionMobile Messaging Market—Traditional SMS Revenue Forecast in ColombiaMobile Messaging Market—Traditional SMS Revenue Forecast in Colombia DiscussionMobile Messaging Market—Traditional SMS Revenue Forecast in MexicoMobile Messaging Market—Traditional SMS Revenue Forecast in Mexico DiscussionThe Last WordThe Last WordLegal DisclaimerAppendixAdditional Sources of Information on ICTLearn More—Next StepsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue PropositionGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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