Hot TopicMobile Value-added Services Trends in Latin America

Case Studies of Successful Strategies to Move Beyond Connectivity

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This market insight analyzes new trends in mobile value-added services (VAS) and examines successful cases of operators moving beyond connectivity in Latin America. In this research service, a total of four distinguished case studies are provided for each of the following: mobile financial services, music streaming services, educational services, and security services. Tigo, TIM and Vivo are the mobile operators featured in this study, with cases that help understand operators’ strategies to increase revenues in Latin America.

Table of Contents

Hot Topic—Mobile Value-added Services Trends in Latin AmericaExecutive SummaryExecutive SummaryIntroductionStudy ScopeTrends in Mobile VAS in Latin AmericaThe Challenge of Moving Beyond ConnectivityThe Challenge of Moving Beyond Connectivity (continued)Case StudiesCase Study 1: Financial ServicesCase Study 1: Financial Services (continued)Case Study 2: MusicCase Study 2: Music (continued)Case Study 3: EducationCase Study 3: Education (continued)Case Study 4: SecurityCase Study 3 and 4: Education and SecurityThe Last WordThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAdditional Sources of Information on ICTLearn More—Next StepsThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy

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