Recent announcements have increased the interest to think about a cloud-based alternative solution. Many service providers (SPs) have forced the payment industry to rethink payment mechanisms from a technical point of view. Indeed, the complexity of most of the new innovative payment solutions has delayed massive deployments and generated negative perception among potential consumers. As a result, interest in Host Card Emulation (HCE) has increased as this alternative solution provides a greater flexibility and a better time to market. This research service covers hot topics regarding cloud-based payment, shows the market trend, provides threat analysis and offers alternative forecasts for the market.