How to Use Data to Monetize Smart Devices

Challenges to the predicted runaway success of IoT loom large. This is, in part, because IoT is still a relatively new phenomenon, and because not all businesses have “things” to manage. Stratecast, however, asserts that among those who do, there were three primary reasons for the sparsity of IoT-ready respondents: 1. The lack of a clear, compelling return on investment (ROI) story about the benefits IoT can deliver. 2. Knowledge gaps between the market hype surrounding IoT and a true understanding of what it takes to deploy IoT. 3. Uncertainty over the value to be obtained from yet another data stream. This report analyzes the challenges that these factors represent, and illustrates how they are being met—in part, through named customer case study snapshots that illustrate both qualitative and quantified ROI resulting from IoT deployments.