ICT Applications Powering Disruptions in the Media and Advertising Industry - IT, Computing and Communications TOE

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Changes in the way media has been consumed in the past few years creates both challenges and opportunities for traditional media and advertising companies. New digital technologies are disrupting existing business models and offer opportunities, which traditional enterprises are only beginning to acknowledge. This TOE provides a snapshot of the key information and communication technology applications that are powering disruptions in the media and advertising industry globally.ITCC TechVision Opportunity Engine (TOE)’s mission is to investigate emerging wireless communication and computing technology areas including 3G, 4G, Wi-Fi, Bluetooth, Big Data, cloud computing, augmented reality, virtual reality, artif

Table of Contents

ICT Applications Powering Disruptions in the Media and Advertising Industry - IT, Computing and Communications TOEMedia and Advertising Industry – An IntroductionOverviewKey ICT Applications in the Media and Advertising IndustryText Analytics Platform for Audience DiscoveryAutomated Reporting Using Natural Language GenerationTV Analytics for Media and AdvertisingCloud Technology for TV BroadcastersRobust Big Data Solution for Media and EntertainmentCloud Based Application for Media and EntertainmentMachine Learning Based Big Data SolutionSoftware-defined Solution for Media and EntertainmentAppendixKey PatentsKey Patents (continued)Key Patents (continued) Industry Contacts




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