Impact of Social Media on External Communications in the U.S. Corporate Environment

Impact of Social Media on External Communications in the U.S. Corporate Environment

The Implications of Social Media Use on External Communications

RELEASE DATE
26-Nov-2012
REGION
North America
Research Code: NB49-01-00-00-00
SKU: IT02224-NA-MR_11979
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IT02224-NA-MR_11979

$10,000.00

$7,500.00save 25 %

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Description

The customer research study investigates the use of social media by individuals and organizations. Individuals use social media on a personal level more often than as a part of the organizations for which they work. Organizations, on the other hand, are increasing their usage as they begin to understand social media benefits, such as lower expenses, new customer service opportunities, and the ability to drive collaboration inside and outside the business community. Within the organizational environment, Facebook is still the social media giant, but the remaining social media providers’ market is highly competitive.

Table of Contents

The Implications of Social Media Use

  • Individual and Organizational Use of Social Media within North American Corporate Environment
Related Research
The customer research study investigates the use of social media by individuals and organizations. Individuals use social media on a personal level more often than as a part of the organizations for which they work. Organizations, on the other hand, are increasing their usage as they begin to understand social media benefits, such as lower expenses, new customer service opportunities, and the ability to drive collaboration inside and outside the business community. Within the organizational environment, Facebook is still the social media giant, but the remaining social media providers market is highly competitive.
More Information
No Index Yes
Podcast No
Author Anna Kuberacka
Industries Information Technology
WIP Number NB49-01-00-00-00
Is Prebook No