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Social Media a Catalyst for Online Shopping-67% of Indian Online Shoppers Refer to Social Media Before Making Purchases
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Over 130 million Indians are connected to the Web via fixed and mobile broadband. This research insight studies the impact of social media on online shopping among Indians based on a consumer survey. This insight discusses the apparent benefits of social media and how it can be applied by enterprises to their advantage. It also presents an overview of future online retailing trends and discusses the difference between traditional and social media marketing.
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