Impact of Social Media Technologies on IT Decision MakersUnited States and Europe

Opportunities for Social Media Technology Providers


The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.

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Table of Contents

Research Objectives and MethodologyResearch ObjectivesMethodologyMethodology (continued)Executive SummaryExecutive SummaryExecutive Summary (continued)Influential Factors on IT InvestmentsTop Factors of Importance on IT Investments by RegionFactors of Least Importance on IT Investments by RegionInfluence of Company’s Effectiveness on Importance of IT Investment Factors Influence of Company’s Effectiveness on Importance of IT Investment Factors (continued)Current and Future Use of Social Media TechnologiesGrowth Opportunities in the Social Media Technologies MarketSocial Media Technologies—Current and Future UseOverall Highly Effective Social Media TechnologiesSocial Media Technologies Used by RegionSocial Media Technologies Used by IndustrySocial Media Technologies Used by Company SizeSocial Media Technologies Planning to Use in the Future by RegionSocial Media Technologies Planning to Use in the Future by IndustrySocial Media Technologies Planning to Use in the Future by Company SizeSocial Media StrategiesSocial Media Policy ImplementationImplementation of Customer-facing Social Media StrategiesAlready Fully Implemented Customer-facing Social Media Strategies by RegionAlready Fully Implemented Customer-facing Social Media Strategies by IndustryAlready Fully Implemented Customer-facing Social Media Strategies by Company SizeImplementation of Internal Employee Collaboration Social Media StrategiesAlready Fully Implemented Employee Collaboration Social Media Strategies by RegionAlready Fully Implemented Employee Collaboration Social Media Strategies by IndustryAlready Fully Implemented Employee Collaboration Social Media Strategies by Company SizeSocial Media in the CloudEnterprise Social Media and the CloudEnterprise Social Media Already Moved to the Cloud by Region, Industry and Company SizePlans to Move Enterprise Social Media to the Cloud by RegionPlans to Move Enterprise Social Media to the Cloud by IndustryPlans to Move Enterprise Social Media to the Cloud by Company SizeAvailable IT Budgets for Social Media TechnologiesThe Big Picture of IT BudgetsThe Big Picture of IT Budgets (continued)Distribution of Worker TypesDistribution of Worker Types by Region and Company SizeDistribution of Worker Types by Region and Company Size (continued)Attitude Profile—Supporting New Business Needs is Driving Up CostsProfileCompanies’ and Respondents’ Geographic Reach Country of Residence and Years in ITIT Decision Making Role and Job TitleIndustries and Healthcare Segments Addressed Healthcare Segments and Sub-segments Addressed Industries and Government Segments Addressed Legal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryWhat Makes Us UniqueTEAM MethodologyOur Global Footprint 40+ Offices




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