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Impact of Social Media Technologies on IT Decision MakersUnited States and Europe

Opportunities for Social Media Technology Providers

  • Research Code : ND1D-01-00-00-00
  • SKU : EM00040-NA-CR_01947
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  • Release Date : 28-Apr-2014
  • Region : North America
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The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.
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