Impact of Social Media Technologies on IT Decision MakersUnited States and Europe

Impact of Social Media Technologies on IT Decision MakersUnited States and Europe

Opportunities for Social Media Technology Providers

RELEASE DATE
28-Apr-2014
REGION
North America
Research Code: ND1D-01-00-00-00
SKU: EM00040-NA-CR_01947

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Description

The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.

Table of Contents

Research Objectives

Methodology

Methodology (continued)

Executive Summary

Executive Summary (continued)

Top Factors of Importance on IT Investments by Region

Factors of Least Importance on IT Investments by Region

Influence of Company’s Effectiveness on Importance of IT Investment Factors

Influence of Company’s Effectiveness on Importance of IT Investment Factors (continued)

Growth Opportunities in the Social Media Technologies Market

Social Media Technologies—Current and Future Use

Overall Highly Effective Social Media Technologies

Social Media Technologies Used by Region

Social Media Technologies Used by Industry

Social Media Technologies Used by Company Size

Social Media Technologies Planning to Use in the Future by Region

Social Media Technologies Planning to Use in the Future by Industry

Social Media Technologies Planning to Use in the Future by Company Size

Social Media Policy Implementation

Implementation of Customer-facing Social Media Strategies

Already Fully Implemented Customer-facing Social Media Strategies by Region

Already Fully Implemented Customer-facing Social Media Strategies by Industry

Already Fully Implemented Customer-facing Social Media Strategies by Company Size

Implementation of Internal Employee Collaboration Social Media Strategies

Already Fully Implemented Employee Collaboration Social Media Strategies by Region

Already Fully Implemented Employee Collaboration Social Media Strategies by Industry

Already Fully Implemented Employee Collaboration Social Media Strategies by Company Size

Enterprise Social Media and the Cloud

Enterprise Social Media Already Moved to the Cloud by Region, Industry and Company Size

Plans to Move Enterprise Social Media to the Cloud by Region

Plans to Move Enterprise Social Media to the Cloud by Industry

Plans to Move Enterprise Social Media to the Cloud by Company Size

The Big Picture of IT Budgets

The Big Picture of IT Budgets (continued)

Distribution of Worker Types by Region and Company Size

Distribution of Worker Types by Region and Company Size (continued)

Attitude Profile—Supporting New Business Needs is Driving Up Costs

Companies’ and Respondents’ Geographic Reach

Country of Residence and Years in IT

IT Decision Making Role and Job Title

Industries and Healthcare Segments Addressed

Healthcare Segments and Sub-segments Addressed

Industries and Government Segments Addressed

Legal Disclaimer

The Frost & Sullivan Story

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Related Research
The overall research objective of this research service is to measure the current use and future decision-making behavior toward IT technologies, specifically social media. Overall, IT decision makers who consider their company as highly effective at using IT to achieve business objectives rate factors related to IT investments as more important than those who consider their company as ineffective. Consumer social media sites have a slightly higher use rate than enterprise social media services; however, both are not expected to see significant growth over the next 3 years. At the same time, approximately half of IT decision makers consider both consumer and enterprise social media as highly effective technologies for their companies.
More Information
No Index Yes
Podcast No
Industries Entertainment and Media
WIP Number ND1D-01-00-00-00
Is Prebook No