Impact of the Cisco-BroadSoft Acquisition on the UCaaS Ecosystem

Strategic Implications for Cisco, Technology Partners, Service Providers, Platform Vendors and End Customers

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On October 23rd, 2017, BroadSoft announced its impending acquisition by Cisco, which marked the unified communications as-a-service (UCaaS) industry’s crossing of the Rubicon. With its inception in 1998, BroadSoft heralded the rise of cloud/hosted services and, for almost two decades, symbolized the next generation of business communications, standing tall against the “establishment” embodied by Avaya, Cisco and the other private branch exchange (PBX) vendors. As new cloud providers emerged, occasionally referring to BroadSoft as a provider of “legacy” hosted technology, BroadSoft stuck to its guns as an independent telco carrier enabler, avoiding direct competition with its channel. With this acquis

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Impact of the Cisco-BroadSoft Acquisition on the UCaaS EcosystemAnalysis of the Acquisition's Implications for the Various StakeholdersGrowth Insight




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