Industries Market Research Reports

This market insight looks at the tools and strategies being used to harness the voice of the customer (VoC), as part of the broader industry effort to improve the customer experience. It incorporates customer use cases from interviews on customers VoC goals, initiatives, and best practices.

The use of social media to improve customer service is growing in Latin America. Indeed, both international and Latin American companies are extending their social media strategies. Today, many Latin American companies are setting the bar in social media best practices, receiving international recognition and accolades. This Market Insight research...

The contact center outsourcing services market witnessed growth in revenue and workstations in Argentina and Chile during 2011 and 2012. The economic downturn in Europe and United States slowed demand from existing customers abroad, especially for companies with offshore campaigns and telemarketing operations to Spain. This research service examine...

Social media is rapidly emerging as the next big frontier for customer engagement and interaction. Millions of customer interactions take place everyday on social media sites such as Facebook, Twitter, and YouTube, besides other customer support forums and online communities. Therefore, it has become imperative for companies to possess a sound soci...

The Colombian and Peruvian contact center markets witnessed strong development in 2012. Despite growth slightly decelerating from 2011, positive investment atmosphere surrounding the Colombian and Peruvian market when looking to the future persists. The key driver for this increase is the expected organic growth of major companies within the in...

The contact center industry has been pushing the use of social media for over three years. However, adoption of social media as a fully-developed channel has not kept up with the hype. Now, with the help of vendors marketing into this space, customer contact organizations are developing this new channel, using intelligence gleaned from it across th...

Customers are increasingly using mobile devices to interact with companies. This trend represents a significant opportunity for organizations to develop customer contact applications that enrich the customer experience. Organizations also are grappling with some of the challenges inherent in the use of mobile devices. This Market Insight examines m...