Industries Market Research Reports

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  1. 31 Dec 2018  |  North America  |  Market Research

    Global Online Video Advertising Market, Forecast to 2023

    Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

    Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

  2. 24 Dec 2018  |  North America  |  Market Research

    OTT Services in Africa Threaten to Derail Broadband Investments by Taxing Local ISPs

    Africa's ISPs are being Squeezed by Consumers Who Demand Lower Broadband Pricing While Comsuming More Video at Higher Quality

    Local ISPs in Africa can’t keep the pipes open without OTT content giants contributing pro-rata to the finances needed for the network upgrades that are required to deliver their content at the quality they expect. ISPs expect the free ride to come to an end for such OTT giants, especially in markets like Africa where broadband infrastructure is ...

  3. 24 Dec 2018  |  North America  |  Market Research

    Edge Computing Helps Scale Low-latency Live Streaming Despite Challenges

    Live Streaming has some Inherent Challenges that Impact Infrastructure Requirements Differently than Traditional VOD Delivery

    There is plenty of market interest in how edge computing can be used to deliver next generation OTT viewing experiences with low latency. Traditional HTTP streaming formats such as HLS and MPEG-DASH have gained wide acceptance, making it relatively easy to reach viewers on almost any viewing device at global scale. However, these formats have signi...

  4. 24 Dec 2018  |  North America  |  Market Research

    Edge Technologies Can Help Video Infrastructure That is Not Ready For 5G

    Any Solution to the OTT Capacity Gap Will, First and Foremost, Need to Address the Needs of the Global Wireless Streaming Consumer

    One of the challenges facing the market today is the OTT capacity gap – the looming challenge of delivering streaming video to consumers when the performance improvements of current streaming video technology are fading as market demand for delivery capacity is skyrocketing. Promising new hardware technologies such as 5G and SPUs can be configure...

  5. 24 Dec 2018  |  North America  |  Market Research

    More Graphics Required in Live Video Streams to Enhance User Experience

    Data-driven Animations have always been too Costly and Complex to do Well in a Live Broadcast Environment

    Live OTT productions demand distinct graphic production tools, not systems that were created for broadcast. Despite the continual advancements in streaming video quality, comparatively little has changed in the web video production space – at least in terms of overlay graphics. OTT viewers either get the same graphics as the television feed (whic...

  6. 10 Dec 2018  |  North America  |  Market Research

    Global Media Streaming Devices Market, Forecast to 2024

    Streaming Services Hasten Cord-cutting Transition from Pay TV to Direct-to-consumer Model While Smart TVs Limit Stand-alone Devices

    Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...

  7. 04 Dec 2018  |  North America  |  Market Research

    Global Video Game Systems Market, Forecast to 2024

    Industry Benefiting from eSports and Gameplay Streaming, While Anticipating Next Generation Consoles for Growth

    Video game systems consist of two sub-categories, consoles and handheld devices. A video game console is a preconfigured, ready-to-play, interactive appliance whose primary purpose when connected to a television is video gaming. Examples include Sony’s PlayStation 4 and Microsoft’s Xbox One. A video game handheld is a self-contained unit with t...

  8. 04 Dec 2018  |  North America  |  Market Research

    Global Tablet Devices Market, Forecast to 2023

    Not Gone Yet—Tablet Devices See Promise in Enterprise Use Cases and Subsidizing Deals with Carriers

    Tablets are a category of mobile devices that provide advanced capabilities on a larger (6"+) screen but do not have traditional integrated phone functionality. Tablets run complete operating system software that provides a standardized interface and platform for application developers. Global tablet device unit shipment reached 170.7 million in 20...

  9. 28 Nov 2018  |  North America  |  Market Research

    Global Set-Top Box Market, Forecast to 2023

    Increasing Cost of Production and End-user Consolidation Restrict Growth in this Near-mature Market

    Increasing cost of production and end-user consolidation restrict growth in this near-mature market. Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 249.4 million in unit shipment in 2018 and is expected to grow to 297.3 mi...

  10. 19 Nov 2018  |  North America  |  Market Research

    Global Big Data Analytics Market, Forecast to 2023

    Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

    This study on Big Data Analytics (BDA) classifies the market into 2 major categories: Data Discovery and Visualization (DDV) and Advanced Analytics (AA). The BDA market accounted for $8.5 billion in 2017, and is expected to grow at a Compound Annual Growth Rate (CAGR) of 29.7% to $40.6 billion by 2023.The market is driven by organizations realizing...