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  1. 15 Dec 2022  |  North America  |  Market Research

    The Impact of the Metaverse on Digital Advertising

    The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences

    The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...


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  2. 20 Oct 2022  |  Latin America  |  Market Research

    Growth Opportunities in Global Audio Streaming Services

    Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

    In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020. Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to ...


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  3. 07 Sep 2022  |  Latin America  |  Market Research

    Global Content Delivery Network (CDN): Growth Opportunities and Analysis

    From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications

    This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...


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  4. 01 Aug 2022  |  Latin America  |  Market Research

    Growth Opportunities for Global Subscription Video on Demand (SVOD) Services

    COVID-19 Pandemic Marks a New Era for SVOD as Both Market Demand and Competition Intensify

    This study covers the global market for SVOD services that go over the top (OTT), meaning that providers distribute them directly to customers over a public internet connection. The study excludes other means of delivering on-demand content, such as satellite services or internet protocol TV (IPTV). The booming SVOD market presents immense growt...


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  5. 25 Mar 2022  |  North America  |  Market Research

    Customer Perspectives on QoE (Quality of Experience) for Streaming Video

    QoE Has Become a Key Competitive Differentiator for Streaming Companies

    The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...


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