Benchmarking Profile of Tesla's Autonomous Driving Strategy, 2018

Tesla’s In-house Technological Innovations will Continue to Upend the Conventional Automotive Industry

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Once in a while, a new market participant will emerge in an industry and disrupt its technological and business landscape entirely. In the automobile industry, the entry of Tesla created this dramatic shift and began to transform the sector. Tesla’s fully self-reliant business model has disrupted conventional ways of doing business, as traditional automakers have been relying heavily on third-party suppliers. As most of Tesla’s production and R&D for the autonomous, connectivity, and electrification sectors are conducted in-house, the company remains immune to price fluctuations exerted by Tier-I participants. This additionally, gives the company complete freedom to modify components and customize them as p

Key Issues Addressed

  • How is Tesla’s autonomous strategy different from other automakers in the industry?
  • What has been Tesla’s step-by-step procedure in upgrading Autopilot hardware to achieve higher levels of autonomy?
  • How is the AP 3.0, based on Tesla’s in-house built processor chip, expected to fare against NVIDIA-based AP 2.0 and 2.5?
  • What is Tesla’s current sensor suite strategy and how will it change by 2025?
  • What is Tesla’s PARC statistics and how does it change based on Autopilot generations?

Table of Contents

1. Executive Summary
Overview of Tesla
Benchmarking Tesla’s AD Strategy Against Major OEMs
Autonomous Strategy Comparison
Sensor Suite Strategy Comparison
Connected Strategy Comparison
Autopilot Hardware and Sales
Tesla Operations in China
Key Conclusions
2. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
3. Definitions
Vehicle Segment Definitions
SAE Definition for Various Levels of Automation
4. Autonomous Technology
Tesla’s Autonomous Packages
Feature Comparison
Autopilot Hardware Board
Technology Partner—NVIDIA
Tesla’s In-house AI Chip
Tesla and Levels of Autonomy
Evolution of Tesla OTA Upgrades
Sensor Suite Suppliers
Sensor Suite Strategy—Passenger Vehicles
Autonomous Trucking
5. Connected Technology and Mobility Service
Connected Car Technology
HD Mapping
Ride Sharing
6. Overview of Tesla’s Operations
Tesla—Timeline
2017 for Tesla
Tesla’s Global Footprint
Product Portfolio
Brand Positioning
7. Region-wise Operations
Tesla’s Operations in the United States
Tesla’s Operations in Europe
Tesla Operations in China
8. Financials and Sales
Historic Revenue and Sales
Financials
R&D Expenditure
Sales Based on Hardware
Estimated Sales by Hardware
9. Growth Opportunities and Companies to Action
Growth Opportunity—Investments and Partnerships From OEMs/TSPs
Strategic Imperatives for Success and Growth
10. Conclusions and Future Outlook
Key Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
11. Appendix
Abbreviations and Acronyms Used
List of Exhibits
12. The Frost & Sullivan Story


List of Figures & Charts

1. Tesla Benchmarking: Overview of Tesla, Global, 2018
2. Tesla Benchmarking: Vehicle Segment Definitions, Global, 2018
3. Tesla Benchmarking: Product Segmentation, Global, 2018
4. Tesla Benchmarking: Tesla’s Autonomous Packages, Global, 2018
5. Tesla Benchmarking: 2017 for Tesla, Global, 2018


1. Tesla Benchmarking: Major OEM Strategy for Autonomous Driving, Global, 2016–2030
2. Tesla Benchmarking: Autonomous Strategy Comparison, Global, 2018
3. Tesla Benchmarking: Sensor Suite Strategy Comparison, Global, 2018
4. Tesla Benchmarking: Connected Strategy Comparison, Global, 2018
5. Tesla Benchmarking: Autopilot Hardware and Sales Forecast, Global, 2013–2025
6. Tesla Benchmarking: Tesla Operations, China, 2018–2025
7. Sales Forecast, China. 2018, 2020 and 2025
8. Tesla Benchmarking: Key Conclusions, Global, 2018
9. Tesla Benchmarking: Feature Comparison, Global, 2014–2025
10. Tesla Benchmarking: Autopilot Hardware Board, Europe and North America, 2018
11. Tesla: Technology Partner – NVIDIA, Global, 2018
12. Tesla Benchmarking: Tesla’s In-house AI Chip, Global, 2018
13. Tesla Benchmarking: Tesla and Levels of Autonomy, Global, 2018
14. Tesla Benchmarking: Evolution of Tesla OTA Upgrades, Global, 2015–2018
15. Tesla Benchmarking: Sensor Suite Suppliers, Global, 2018
16. Tesla Benchmarking: Sensor Suite Strategy, Global, 2018–2025
17. Tesla Benchmarking: Autonomous Trucking, Global, 2018–2025
18. Tesla Benchmarking: Connected Car Technology, Global, 2018
19. Tesla Benchmarking: HD Mapping, Global, 2018
20. Tesla Benchmarking: Ride Sharing, Global, 2018
21. Tesla Benchmarking: Timeline, Global, 2018
22. Tesla Benchmarking: Tesla’s Global Footprint, Global, 2018
23. Tesla Benchmarking: Product Portfolio, Global, 2008–2020
24. Tesla Benchmarking: Brand Positioning, Global, 2018
25. Tesla Benchmarking: Tesla Operations, US, 2018
26. Tesla Benchmarking: Tesla Operations, Europe, 2018
27. Tesla Benchmarking: Tesla Operations, China, 2018
28. Tesla Benchmarking: Historic Revenue and Sales, Global, 2014–2017
29. Tesla Benchmarking: Financials, Global, 2014–2017
30. Tesla Benchmarking: R&D Expenditure as Percentage of Net Sales, Global, 2014–2017
31. Tesla Benchmarking: Sales Based on Hardware, Global, 2013–2018
32. Tesla Benchmarking: Estimated Sales by Hardware, 2018–2025
33. Tesla Benchmarking: Key Conclusions, Global, 2018



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