European and North American ADAS L1 and L2 Market, 2018

Demand for L2 and Higher Levels of Autonomy will Drive Uptake of L1 Functions

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The demand for advanced driver assistance systems (ADAS) that help drivers monitor, warn, and assist in braking and steering tasks will increase over the next decade, stimulated largely by regulations and consumer interest in safety applications that help protect drivers and reduce the likelihood of accidents.The European Union and the United States mandate that vehicles be equipped with autonomous emergency braking systems (AEBs) and forward collision warning systems (FCWs), starting 2020. Consumers are becoming increasingly interested in ADAS applications that promote comfort, convenience, and safety as well as those that assist with parking or monitoring of blind spots. The proliferation of these functions w

Research Scope

The base year for this research service is 2017, and numbers are forecast up to 2025.


Key Features

  • Provide a strategic overview of the European and North American ADAS L1 and L2 market that includes key technology trends and drivers and restraints for systems such as lane departure warning (LDW), adaptive cruise control (ACC), blind spot detection (BSD), night vision (NV), forward collision warning (FCW), and park assist (PA)
  • Offer market size and forecast by type of technology, OEM, and region (2017-2025)
  • Analyze competitive factors, market shares, and product portfolios and capabilities
  • Develop an actionable set of recommendations for OEMs and suppliers for market entry

Key Issues Addressed

  • What is the current and future scope of L1 and L2 ADAS applications across the passenger cars market in Europe and North America?   
  • What standard L1 and L2 ADAS functions do OEMs, suppliers, and regulators consider? What are the industry challenges that restrict widespread adoption?
  • Which major OEMs and suppliers are likely to lead the market? What are their strategies for the next 5 years?
  • What are the best practices of the key OEMs and suppliers?
  • What are the limitations to the adoption of ADAS technology-based applications? What are the growth prospects for these applications?

Author: Manish Menon

Table of Contents

1. Executive Summary
Key Findings and 2018 Outlook
SAE Definition for Automation Levels
Europe and North America Combined Adoption of L1-L2 Levels
Europe and North America Combined Adoption of Automation Levels
Technology Roadmap Overview
ADAS Market for L0—BSD, LDW, FCW, PDC, and NVS
Segment-wise ADAS L0 Fitment—Snapshot
ADAS Market for L1—APA, AEB, and CWS
ADAS Market for L1 and L2—ACC, LKA, and TJA
Segment-wise ADAS L1/L2 Fitment—Snapshot
Comparative Supplier Offerings—L0 and L1 Features
Comparative Sensor Suite Offerings—L0 and L1 Features
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology
3. Product Segmentation and Definition
Product Segmentation
L1–L2 ADAS Function and Driver Responsibility
Feature Definitions
Vehicle Segmentation
4. Sensor Suite Technology and Regulatory Mandates
Sensors Currently Used across Applications
Technology Roadmap—Forward Camera Module
Technology Roadmap—Radar Module
Technology Roadmap—LiDAR Module Commercialization
Euro NCAP ADAS Regulations
Euro NCAP Requirements to Achieve 5 Star Rating
5. Market Drivers and Restraints
Total ADAS Market—Drivers and Restraints
Market Drivers
Market Restraints
6. ADAS Market
European Adoption of Automation Levels
North American Adoption of Automation Levels
Feature Penetration—Scenarios
7. Blind Spot Detection
Feature Penetration—Blind Spot Detection (BSD)
BSD Penetration Forecast by OEM
BSD Penetration Forecast by Segment
8. Lane Departure Warning
Feature Penetration—Lane Departure Warning (LDW)
LDW Penetration Forecast by OEM
LDW Penetration Forecast by Segment
9. Forward Collision Warning
Feature Penetration—Forward Collision Warning (FCW)
FCW Penetration Forecast by OEM
FCW Penetration Forecast by Segment
10. Park Distance Control
Feature Penetration—Park Distance Control (PDC)
PDC Penetration Forecast by OEM
PDC Penetration Forecast by Segment
11. Night Vision
Feature Penetration—Night Vision (NV)
NV Penetration Forecast by OEM
NV Penetration Forecast by Segment
12. Autonomous Parking Assist
Feature Penetration—Autonomous Parking Assist (APA)
APA Penetration Forecast by OEM
APA Penetration Forecast by Segment
13. Autonomous Emergency Braking
Feature Penetration—Autonomous Emergency Braking (AEB)
AEB Penetration Forecast by OEM
AEB Penetration Forecast by Segment
14. Crosswind Stabilization
Feature Penetration—Crosswind Stabilization (CWS)
CWS Penetration Forecast by OEM
CWS Penetration Forecast by Segment
15. Adaptive Cruise Control
Feature Penetration—Adaptive Cruise Control (ACC)
ACC Penetration Forecast by OEM
ACC Penetration Forecast by Segment
16. Lane Keeping Assist
Feature Penetration—Lane Keeping Assist (LKA)
LKA Penetration Forecast by OEM
LKA Penetration Forecast by Segment
17. Traffic Jam Assist
Feature Penetration—Traffic Jam Assist (TJA)
TJA Penetration Forecast by OEM
TJA Penetration Forecast by Segment
18. Analysis of Supplier Brand Positioning and Strategy
Supplier Profile—Aptiv (Formerly Delphi Automotive PLC)
Supplier Profile—Autoliv
Supplier Profile—Bosch
Supplier Profile—Continental
Supplier Profile—Denso
Supplier Profile—HELLA
Supplier Profile—Hyundai Mobis
Supplier Profile—Magna
Supplier Profile—Valeo
Supplier Profile—ZF-TRW
Comparative Supplier Offerings—L0 and L1 Features
Comparative Sensor Suite Offerings—L0 and L1 Features
19. Growth Opportunities and Companies to Action
Growth Opportunity—Investments and Partnerships
Strategic Imperatives for Success and Growth
20. Conclusions and Future Outlook
Key Conclusions and Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
21. Appendix
Market Engineering Methodology
Partial List of Acronyms and Abbreviations Used
List of Exhibits


List of Figures & Charts

1. ADAS L1 and L2 Market: SAE’s Definitions for Automation Levels, Europe and North America, 2017
2. ADAS L1 and L2 Market: ADAS L0 Market—BSD, LDW, PDC, and NVS, Europe and North America, 2017 and 2025
3. ADAS L1 and L2 Market: Segment-wise ADAS L0 Fitment, Europe and North America, 2017
4. ADAS L1 and L2 Market: ADAS L1 Market—APA, AEB, and CWS, Europe and North America, 2017 and 2025
5. ADAS L1 and L2 Market: ADAS L1 and L2 Market—ACC, LKA, and TJA, Europe and North America, 2017 and 2025
6. ADAS L1 and L2 Market: Segment-wise ADAS L1/L2 Fitment, Europe and North America, 2017
7. ADAS L1 and L2 Market: Supplier Offerings—L0 and L1 Features, Europe and North America, 2017
8. ADAS L1 and L2 Market: Supplier Sensor Suite—L0 and L1 Features, Europe and North America, 2017
9. ADAS L1 and L2 Market: Partial List of Key Participants, Europe and North America, 2017–2025
10. ADAS L1 and L2 Market: L1-L2 ADAS Function and Driver Responsibility, Europe and North America, 2017
11. ADAS L1 and L2 Market: Euro NCAP ADAS Regulations, Europe and North America, 2017–2025
12. ADAS L1 and L2 Market: Euro NCAP Requirements for 5 Star Rating, Europe and North America, 2017–2025
13. ADAS L1 and L2 Market: Market Drivers, Europe and North America, 2018–2025
14. ADAS L1 and L2 Market: Market Restraints, Europe and North America, 2018–2025
15. ADAS L1 and L2 Market: Feature Penetration Scenarios, Europe and North America, 2017–2025
16. ADAS L1 and L2 Market: Supplier Offerings—L0 and L1 Features, Europe and North America, 2017
17. ADAS L1 and L2 Market: Supplier Sensor Suite—L0 and L1 Features, Europe and North America, 2017


1. ADAS L1 and L2 Market: Combined Adoption of L1-L2 Levels, Europe and North America, 2017–2025
2. ADAS L1 and L2 Market: Combined Adoption of Automation Levels, Europe and North America, 2017–2025
3. ADAS L1 and L2 Market: Technology Roadmap, Europe and North America, 2017–2025
4. ADAS L1 and L2 Market: Product Segmentation, Europe and North America, 2017
5. ADAS L1 and L2 Market: Feature Definition, Europe and North America, 2017
6. ADAS L1 and L2 Market: Sensors Currently Used across Applications, Europe and North America, 2017
7. ADAS L1 and L2 Market: Forward Camera Module Technology Roadmap, Europe and North America, 2017–2025
8. ADAS L1 and L2 Market: Radar Module Technology Roadmap, Technology Roadmap, Europe and North America, 2017–2025
9. ADAS L1 and L2 Market: LiDAR Module Technology Roadmap, Europe and North America, 2017–2025
10. ADAS L1 and L2 Market: Drivers and Restraints, Europe and North America, 2018–2025
11. ADAS L1 and L2 Market: Feature Penetration Scenarios, Europe, 2017–2025
12. ADAS L1 and L2 Market: Feature Penetration Scenarios, North America, 2017–2025
13. ADAS L1 and L2 Market: BSD Feature Penetration, Europe and North America, 2017–2025
14. ADAS L1 and L2 Market: BSD Penetration Forecast by OEM, Europe and North America, 2025
15. ADAS L1 and L2 Market: BSD Penetration Forecast by Segment, Europe and North America, 2025
16. ADAS L1 and L2 Market: LDW Feature Penetration, Europe and North America, 2017–2025
17. ADAS L1 and L2 Market: LDW Penetration Forecast by OEM, Europe and North America, 2025
18. ADAS L1 and L2 Market: LDW Penetration Forecast by Segment, Europe and North America, 2025
19. ADAS L1 and L2 Market: FCW Feature Penetration, Europe and North America, 2017–2025
20. ADAS L1 and L2 Market: FCW Penetration Forecast by OEM, Europe and North America, 2025
21. ADAS L1 and L2 Market: FCW Penetration Forecast by Segment, Europe and North America, 2025
22. ADAS L1 and L2 Market: PDC Feature Penetration, Europe and North America, 2017–2025
23. ADAS L1 and L2 Market: PDC Penetration Forecast by OEM, Europe and North America, 2025
24. ADAS L1 and L2 Market: PDC Penetration Forecast by Segment, Europe and North America, 2025
25. ADAS L1 and L2 Market: NV Feature Penetration, Europe and North America, 2017–2025
26. ADAS L1 and L2 Market: NV Penetration Forecast by OEM, Europe and North America, 2025
27. ADAS L1 and L2 Market: NV Penetration Forecast by Segment, Europe and North America, 2025
28. ADAS L1 and L2 Market: APA Feature Penetration, Europe and North America, 2017–2025
29. ADAS L1 and L2 Market: APA Penetration Forecast by OEM, Europe and North America, 2025
30. ADAS L1 and L2 Market: APA Penetration Forecast by Segment, Europe and North America, 2025
31. ADAS L1 and L2 Market: AEB Feature Penetration, Europe and North America, 2017–2025
32. ADAS L1 and L2 Market: AEB Penetration Forecast by OEM, Europe and North America, 2025
33. ADAS L1 and L2 Market: AEB Penetration Forecast by Segment, Europe and North America, 2025
34. ADAS L1 and L2 Market: CWS Feature Penetration, Europe and North America, 2017–2025
35. ADAS L1 and L2 Market: CWS Penetration Forecast by OEM, Europe and North America, 2025
36. ADAS L1 and L2 Market: CWS Penetration Forecast by Segment, Europe and North America, 2025
37. ADAS L1 and L2 Market: ACC Feature Penetration, Europe and North America, 2017–2025
38. ADAS L1 and L2 Market: ACC Penetration Forecast by OEM, Europe and North America, 2025
39. ADAS L1 and L2 Market: ACC Penetration Forecast by Segment, Europe and North America, 2025
40. ADAS L1 and L2 Market: LKA Feature Penetration, Europe and North America, 2017–2025
41. ADAS L1 and L2 Market: LKA Penetration Forecast by OEM, Europe and North America, 2025
42. ADAS L1 and L2 Market: LKA Penetration Forecast by Segment, Europe and North America, 2025
43. ADAS L1 and L2 Market: TJA Feature Penetration, Europe and North America, 2017–2025
44. ADAS L1 and L2 Market: TJA Penetration Forecast by OEM, Europe and North America, 2025
45. ADAS L1 and L2 Market: TJA Penetration Forecast by Segment, Europe and North America, 2025
46. ADAS L1 and L2 Market: Supplier Profiling—Aptiv, Europe and North America, 2017
47. ADAS L1 and L2 Market: Supplier Profiling—Autoliv, Europe and North America, 2017
48. ADAS L1 and L2 Market: Supplier Profiling—Bosch, Europe and North America, 2017
49. ADAS L1 and L2 Market: Supplier Profiling—Continental, Europe and North America, 2017
50. ADAS L1 and L2 Market: Supplier Profiling—Denso, Europe and North America, 2017
51. ADAS L1 and L2 Market: Supplier Profiling—HELLA, Europe and North America, 2017
52. ADAS L1 and L2 Market: Supplier Profiling—Hyundai Mobis, Europe and North America, 2017
53. ADAS L1 and L2 Market: Supplier Profiling—Magna, Europe and North America, 2017
54. ADAS L1 and L2 Market: Supplier Profiling—Valeo, Europe and North America, 2017
55. ADAS L1 and L2 Market: Supplier Profiling—ZF-TRW, Europe and North America, 2017
56. ADAS L1 and L2 Market: Key Conclusions and Outlook, Europe and North America, 2017–2018



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