An Insight into the United States Mobile Marketing & Short Code SMS Markets

An Insight into the United States Mobile Marketing & Short Code SMS Markets

RELEASE DATE
29-Nov-2004
REGION
North America
Research Code: 6988-01-00-00-00
SKU: TE01274-NA-SF_12904
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$2,450.00
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SKU
TE01274-NA-SF_12904
$2,450.00
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Description

Mobile marketing uses mobile channels as marketing medium.Mobile marketing campaigns offer the possibility of a highly targeted mobile campaign anytime and anywhere.Short code SMS are emerging as a popular tool for mobile marketing and a high number of SMS capable mobile phones in the U.S. further increases the attractiveness of mobile channels as marketing medium.

Table of Contents

Mobile Marketing and Interactive Mobile Marketing

  • Introduction to Mobile Marketing
  • Definitions
  • Mobile Marketing Campaign Delivery Methods
  • Interactive Event Marketing

Short Code SMS

  • Introduction to Short Code SMS
  • Definitions

Relation Between Mobile Marketing and Short Code SMS

  • Relationships

Summary of Findings & Key Conclusions

  • Findings & Conclusions

Short Code SMS Value Chain

Mobile Marketing Business Models

Mobile Marketing Revenue Models

Market Strategies for Industry Players

2004 Integrated Mobile Marketing Company Award

2004 Mobile Marketing Product Suite Award

Key Industry Participants

Important Mobile Marketing Campaigns of United States Mobile Operators

Mobile marketing uses mobile channels as marketing medium.Mobile marketing campaigns offer the possibility of a highly targeted mobile campaign anytime and anywhere.Short code SMS are emerging as a popular tool for mobile marketing and a high number of SMS capable mobile phones in the U.S. further increases the attractiveness of mobile channels as marketing medium.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number 6988-01-00-00-00
Is Prebook No