Enabling Successful eCommerce for Small Midsized Businesses

Enabling Successful eCommerce for Small Midsized Businesses

Customer Expectations for Excellent Mobile and Omnichannel Service are Shaping eCommerce

RELEASE DATE
11-Aug-2015
REGION
North America
Deliverable Type
Market Research
Research Code: 9857-00-61-00-00
SKU: IT00169-NA-MR_01163
AvailableYesPDF Download
$1,500.00
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SKU
IT00169-NA-MR_01163
$1,500.00
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Description

eCommerce has become the primary customer engagement channel. Customers now invariably investigate sellers and products online before buying by visiting their web sites and checking out other customers’ experiences on social media. eCommerce has also become a popular customer sales channel. It dominates the market for buying “soft” virtualized products and services, or “X anything as service” that are deliverable online. All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. But small midsized businesses (SMBs) are particularly challenged what with their limited resources.

Table of Contents

Market Insights

eCommerce has become the primary customer engagement channel. Customers now invariably investigate sellers and products online before buying by visiting their web sites and checking out other customers experiences on social media. eCommerce has also become a popular customer sales channel. It dominates the market for buying soft virtualized products and services, or X anything as service that are deliverable online. All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. But small midsized businesses (SMBs) are particularly challenged what with their limited resources.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-61-00-00
Is Prebook No