Exploring the Use of Social Network Analysis (SNA) in the Telecommunications Industry

Exploring the Use of Social Network Analysis (SNA) in the Telecommunications Industry

RELEASE DATE
18-Jan-2010
REGION
Europe
Deliverable Type
Strategic Forecasting
Research Code: 9838-00-0A-00-00
SKU: TE01633-NA-SF_13263
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$1,500.00
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TE01633-NA-SF_13263
$1,500.00
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Description

This research explores how social network analysis has been used in the telecommunications industry in order to enpower churn management practices and marketing activities. The study looks at the current status of the use of SNA in the telecommunications industry, but it also investigates future directions and revenue growth.

Table of Contents

Frost & Sullivan's Social Network Analysis (SNA) Research Initiative

Research Methodology

SNA Grows Towards a Mature Phase in Europe

Defining SNA

Use of SNA in the Telecommunications Industry

Patterns of Usage of SNA in the Telecommunications Industry

Overview of the Value Chain

Analysis of the Competitive Landscape

How SNA is Used in the Telecommunications Industry

Implementation Models

Data Privacy and Security

The Experience of Datanetis

The Experience of Idiro Technologies

The Experience of KXEN with Telekomunikacja Polska

The Experience of Xtract

The Status of the Market

Revenue Models

The Evolution of SNA in the Telecommunications Industry

Market Sizing and Forecasting

SNA - A Strategic Role in the Telecommunications Industry

This research explores how social network analysis has been used in the telecommunications industry in order to enpower churn management practices and marketing activities. The study looks at the current status of the use of SNA in the telecommunications industry, but it also investigates future directions and revenue growth.
More Information
Deliverable Type Strategic Forecasting
No Index Yes
Podcast No
Industries Telecom
WIP Number 9838-00-0A-00-00
Is Prebook No