Facebook Messenger: The App Eating the App Store

Facebook Messenger: The App Eating the App Store

RELEASE DATE
11-May-2015
REGION
Europe
Research Code: 9817-00-E2-00-00
SKU: TE00057-EU-MR_00944

$500.00

Special Price $375.00 save 25 %

In stock
SKU
TE00057-EU-MR_00944

$500.00

$375.00 save 25 %

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Description

From its launch in 2004 to the arrival of the iPhone in 2007, Facebook’s success as a social medium was elevated by the personal computer’s (PC) intrinsic immobility. With PC as the dominant computing platform, screen time peaked through interaction this ubiquitous social network facilitated, creating huge demand for advertising slots.

Table of Contents

Facebook Messenger: The App Eating the App Store