Factors Influencing Growth of HEVC in the Media and Entertainment Industry

Factors Influencing Growth of HEVC in the Media and Entertainment Industry

Technology Vendors Innovating Aggressively as Service Providers Seek to Reap Benefits of Improved Compression Efficiency

RELEASE DATE
11-Jan-2014
REGION
North America
Research Code: 9849-00-2C-00-00
SKU: EM00007-NA-MR_01090

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SKU
EM00007-NA-MR_01090

$1,500.00

$1,125.00 save 25 %

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Description

Markets across the board, from content creation and editing to display and rendering, are evaluating the impact that High-efficiency Video Coding (HEVC) will create on their businesses over time. Encoder and transcoder vendors are expected to focus on innovation to establish early leadership and brand value in this new and lucrative field, while service providers may proceed cautiously with an eye on total return on investment. Although AVC is likely to remain dominant over the next five years, HEVC is being evaluated extensively and could make significant inroads. This insight examines the various drivers and restraints relevant to HEVC for various media and entertainment (M&E) applications over a seven-year time frame.

Table of Contents

Overview

Factors Driving Adoption of and Investment in HEVC

Factors Restraining Adoption of and Investment in HEVC

Conclusion

Related Research
Markets across the board, from content creation and editing to display and rendering, are evaluating the impact that High-efficiency Video Coding (HEVC) will create on their businesses over time. Encoder and transcoder vendors are expected to focus on innovation to establish early leadership and brand value in this new and lucrative field, while service providers may proceed cautiously with an eye on total return on investment. Although AVC is likely to remain dominant over the next five years, HEVC is being evaluated extensively and could make significant inroads. This insight examines the various drivers and restraints relevant to HEVC for various media and entertainment (M&E) applications over a seven-year time frame.
More Information
No Index Yes
Podcast No
Author Avni Rambhia
Industries Entertainment and Media
WIP Number 9849-00-2C-00-00
Is Prebook No