Description

Markets across the board, from content creation and editing to display and rendering, are evaluating the impact that High-efficiency Video Coding (HEVC) will create on their businesses over time. Encoder and transcoder vendors are expected to focus on innovation to establish early leadership and brand value in this new and lucrative field, while service providers may proceed cautiously with an eye on total return on investment. Although AVC is likely to remain dominant over the next five years, HEVC is being evaluated extensively and could make significant inroads. This insight examines the various drivers and restraints relevant to HEVC for various media and entertainment (M&E) applications over a seven-year time frame.