Mobile Advertising Insight

Mobile Advertising Insight

Demanding More from Digital Advertising

RELEASE DATE
07-Oct-2013
REGION
North America
Research Code: 9838-00-6C-00-00
SKU: TE00081-NA-MR_00990

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
TE00081-NA-MR_00990

$1,500.00

$1,125.00 save 25 %

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Description

This Frost & Sullivan insight presents an analysis of the current state of the U.S. mobile advertising market. Specifically, it comments on the emerging trend of programmatic mobile ad buying and ad serving in the United States, and presents details of the leading U.S. mobile operators’ advertising initiatives.

Table of Contents

Introduction and Overview

Existing and Emerging Models for Mobile Advertising

Programmatic Mobile Advertising

Private vs. Public Exchanges

Data Management Platforms (DMPs)

Market Adoption and Potential of Programmatic Ads in Mobile

Key Success Factors for Mobile Ad Exchanges

Future of Mobile Advertising (and Role of Mobile Ad Networks)

Optimizing Mobile Advertising

Outdoor Media Measurement and Optimizing Offline Advertising

Operator Business Model

Strategic Partnerships

Roadmap for Operator-supported Mobile Advertising

Key Highlights

Related Research
This Frost & Sullivan insight presents an analysis of the current state of the U.S. mobile advertising market. Specifically, it comments on the emerging trend of programmatic mobile ad buying and ad serving in the United States, and presents details of the leading U.S. mobile operators advertising initiatives.
More Information
No Index Yes
Podcast No
Author Vikrant Gandhi
Industries Telecom
WIP Number 9838-00-6C-00-00
Is Prebook No