Social Media as a Contact Channel in Asia-Pacific

Social Media as a Contact Channel in Asia-Pacific

Social Media in Customer Service in Asia-Pacific

RELEASE DATE
31-Jan-2013
REGION
Asia Pacific
Research Code: 9857-00-34-00-00
SKU: IT00135-AP-MR_01129
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$1,500.00
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IT00135-AP-MR_01129
$1,500.00
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Description

Social media is rapidly emerging as the next big frontier for customer engagement and interaction. Millions of customer interactions take place everyday on social media sites such as Facebook, Twitter, and YouTube, besides other customer support forums and online communities. Therefore, it has become imperative for companies to possess a sound social media customer engagement strategy. However, enterprises need to be wary of the challenges that come with a social media customer service channel. In Asia-Pacific, many organizations are adopting a wait-and-watch approach. Frost & Sullivan opines that as the medium evolves, with better metrics, benchmarks, and best practices, adoption will grow exponentially.

Table of Contents

Outsourcers and Vendors Planning to Establish Social Media as a Contact Channel

Outsourcers and Vendors Planning to Establish Social Media as a Contact Channel -II

Social media is rapidly emerging as the next big frontier for customer engagement and interaction. Millions of customer interactions take place everyday on social media sites such as Facebook, Twitter, and YouTube, besides other customer support forums and online communities. Therefore, it has become imperative for companies to possess a sound social media customer engagement strategy. However, enterprises need to be wary of the challenges that come with a social media customer service channel. In Asia-Pacific, many organizations are adopting a wait-and-watch approach. Frost & Sullivan opines that as the medium evolves, with better metrics, benchmarks, and best practices, adoption will grow exponentially.
More Information
No Index Yes
Podcast No
Author Krishna Baidya
Industries Information Technology
WIP Number 9857-00-34-00-00
Is Prebook No